Tune in to Episode #79: Apple Podcasts | Spotify | Stitcher
“With Taylor, we’ve had sort of eras to our branding, so our initial branding was very much based off the Red album. It was like red and gold. And then for the summer we sort of transitioned into our cool summer era where we had a lot of pastel, pink and blue, and then as soon as midnights came out, we were like, redoing everything.”
– Victoria Morton
Making the Brand is the perfect fusion of your favorite marketing and pop culture podcast. Listen to the episode below:
Apple Podcasts | Spotify | Stitcher
In this episode, we discuss topics like:
- How TSwift Dance Party CA planned their first event
- The ins-and-outs of promoting sold-out dance parties
- How the team has used timely Taylor Swift news to market and update their events
- The times Taylor Swift reacted to TSwift Dance Party content on TikTok
- The surprising difference between marketing on TikTok vs. Instagram
- How TSwift Dance Party CA is supporting various causes
Links from the episode:
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Here’s why Making the Brand is everyone’s favorite marketing podcast:
“Brianne is honestly goals when it comes to podcasting. Not only is she able to come up with consistently entertaining and unique topics, but she approaches it through a fresh perspective and is clearly extremely knowledgeable and well researched! Thank you for always cranking out entertaining content Brianne!.”
Prefer to watch this interview on YouTube instead? Check out this episode on my YouTube channel!
Related Resources about music, nostalgia, and more!
Taylor Swift’s Songwriting Categories Can Help Your Content
Brands are Swifties Too w/ Nicole Tabak
This Storytelling Tip Explains Why “All Too Well” is Taylor Swift’s Best Song