Tune in to Episode #79: Apple Podcasts | Spotify | Stitcher
“With Taylor, we’ve had sort of eras to our branding, so our initial branding was very much based off the Red album. It was like red and gold. And then for the summer we sort of transitioned into our cool summer era where we had a lot of pastel, pink and blue, and then as soon as midnights came out, we were like, redoing everything.”
– Victoria Morton
Making the Brand is the perfect fusion of your favorite marketing and pop culture podcast. Listen to the episode below:
In this episode, we discuss topics like:
- How TSwift Dance Party CA planned their first event
- The ins-and-outs of promoting sold-out dance parties
- How the team has used timely Taylor Swift news to market and update their events
- The times Taylor Swift reacted to TSwift Dance Party content on TikTok
- The surprising difference between marketing on TikTok vs. Instagram
- How TSwift Dance Party CA is supporting various causes
Links from the episode:
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Prefer to watch this interview on YouTube instead? Check out this episode on my YouTube channel!
Related Resources about music, nostalgia, and more!