blog

sit back, relax, and take in some lessons about marketing and branding with a touch of nostalgia

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All blog posts are also available as audio on the Making the Brand podcast.

6 Steps to Turn Ordinary Customers into Passionate Groupies

From Taylor Swift’s adoring “Swifties,” to Lady Gaga’s feisty “Little Monsters,” Justin Bieber’s dedicated “Beliebers,” and Beyonce’s fierce “Beyhive,” there are lots of passionate fan bases out there. My favorite has to be J.Lo’s sassy J.Lovers, or the new crowd of...

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Designer Wins Christmas with Cash Packaging

Let's face it — cash is always a crowd-pleasing gift, but stuffing it in a boring envelope is not a fun experience neither for the gift-giver nor the recipient. But Twitter user, @TwoClawsMedia found a way to solve this problem and add even more joy to Christmas...

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This Christmas Card Trend Can Help Your Marketing

When is the appropriate time in your relationship to send a family Christmas card? As Ross Geller would say, it’s a pretty big step. My husband and I love each other very much, but I’m pretty sure Christmas cards aren’t part of our holiday plans until we have...

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How to Market Yourself Like Elle Woods

MGM Last month, I returned to my alma mater, the University of Central Florida to talk about marketing and personal branding with a group of students. Of course, I had to teach them what I know the best way I know how — with pop culture references.I started...

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The Secret Science Behind Red Bottom Shoes

Source: Getty In my last podcast episode of Making the Brand, my guest Gina and I talked about about what bloggers can learn from Sex and the City. One of the things we touched on was Carrie Bradshaw’s obsession with shoes, which really stems from Sarah Jessica...

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6 Things Bloggers Can Learn from Carrie Bradshaw

Before there were bloggers, there was Carrie Bradshaw and her column in the fictitious publication, The New York Star. I like to think that Carrie’s character on Sex and the City paved the way for women to be unapologetically themselves and write about how they see...

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Dancing With The Stars and Building Your Personal Brand

Now that The Bachelorette is over, we need to talk about Dancing With The Stars (DWTS).  I’m sure it’s no surprise that I first started watching DWTS because Nick Carter was a contestant back in 2015. Leave it to anything Backstreet-related to get me hooked. He...

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Seasonal Sales: The Pumpkin Spice Phenomenon

There’s something magical about the fall. The leaves are changing, the temperature is dropping, and football season is in full swing.  But perhaps what people most look forward to during this change of season is pumpkin flavored everything. And by far, the...

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The Storytelling Lesson From NBC’s ‘This Is Us’

(Frank Micelotta/20th Century Fox Television/PictureGroup) The past few years, I’ve gotten into a pretty established TV-watching routine. Like clockwork, every weekday night you can find me on my couch watching Jeopardy! Yes, I’ve officially become my grandmother....

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Modern Networking: How to Slide into DMs the Right Way

It was May of 2013. I was 23, single, and visiting Las Vegas for an annual girls trip. My friends and I threw on our glitziest dresses and most uncomfortable heels before heading to a nightclub at Caesar’s Palace, which had free drinks for ladies until midnight. After...

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Brands are Taking DNA Tests Thanks to Lizzo

For once, Maury Povich isn’t the only one talking about DNA tests.  Unless you live under a rock, you’ve heard the anthem every woman has been singing all summer long: “Truth Hurts” by Lizzo. The song is so popular, it’s been sitting at #1 on the Billboard charts...

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Book List: Marketing, Branding, & Entrepreneurship

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6 Irresistible Words to Help You Sell Better

If you’ve ever worked for a non-profit, you know how rewarding yet challenging fundraising can be. Non-profits depend on donations, events, auctions, etc. in order to advance their cause and continue the work that they do. But sometimes, inspiring people to dig into...

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What Brands Could Learn From Jennifer Lopez’s Phone

This past July, I had the pleasure of seeing Jennifer Lopez in concert on her It’s My Party Tour. It was the second time I’d seen her perform live, but this time was special. This tour was to celebrate her 50th birthday with the people she loves most (besides her...

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Upgrade Your Audience Research with an Empathy Map

It’s the first thing you’ll learn in any marketing class: know your audience. When it comes to content creation, you can’t know what your message should be if you’re not clear on who it is for. Most of the time, brands tackle this need by defining target...

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The Fool-Proof Content Marketing Formula

In school, math was never really my thing (still isn’t!). I’ve always been the left-brained, creative type, which is how I got into content marketing. So don’t look to me to help you with the quadratic formula. But one thing I did absorb about mathematical...

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A Lesson About Discounting from Taylor Swift

The next time you think about discounting your products, think of Taylor Swift. Today, her new album, Lover, dropped, and she has people all over the world lining up outside brick-and-mortar Target stores to pick up not one, not two, not three, but all FOUR deluxe...

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MUST-SEE: A Bullied Shawn Mendes Before He Was Famous

When I’m not worshipping music by the beloved artists of 1999, I’ll occasionally listen to songs by musicians who were in diapers during that era. Today, I want to shine a light on Shawn Mendes, who was born in 1998. Shawn just posted this photo on Instagram with a...

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Podcast for a Cause

My heart is so full today. For those of you who don't know, I teach a course for the University of Florida called Branding Using Social Media. I help my students define their passions and niches and encourage them to build a brand around them so they can share it with...

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Make a Name For Yourself

There’s a reason why they call it your web address! Think of your website’s URL as your home on the web. Yes, we all have our social profiles, but we don’t own those channels. For metaphor’s sake, we rent that space. That means there are limitations and restrictions....

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Forget Self-Doubt. Just Begin.

I want to thank Mel Robbins for sharing this quote in her book, The 5 Second Rule. “To begin, begin.” Only three words, but it is a huge message that I needed to hear. Several months ago, I quit my steady corporate job. It was taking a toll on me and I realized I...

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What Content Creators Can Learn from Ariana Grande

She’s small but mighty. Sassy but smart. And love her or hate her, she seriously has the voice of an angel.  This week, Ariana Grande made history by becoming the first artist to claim the No. 1,  2 and 3 spots simultaneously on the Billboard Hot 100 song...

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