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If you didn’t make up dances with your friends, did you even have a childhood? I have vivid memories of hosting sleepovers with my friends where we’d either choreograph our own dances to whatever was on the radio, or copy moves from the music videos we saw on...

Social media encompasses several different platforms that we all know and love, but for your strategy to succeed, you can’t treat them all the same. From Facebook to Instagram, Twitter to YouTube, and LinkedIn to now TikTok, each channel has their own considerations...

It seems like I can’t go a Sunday morning without seeing a Boomerang of clinking mimosas on Instagram.  As much as I love mimosas, this bothers me. Look, I’m not here to rain on the basic bitch parade — if you’re on social media to have fun and cheers to...

Every time I see another small business in my community shut its doors, I think about the 1998 modern classic, You've Got Mail. Source: Warner Bros. I’ve never owned a brick-and-mortar business of my own, but Meg Ryan's character helps me empathize with small business...

Peloton is facing backlash for a commercial they released on November 21 amidst the holiday shopping season. Seriously, Twitter is having a field day with this one. Check out the commercial, "The Gift That Gives Back," below. ...

Source: Getty In my last podcast episode of Making the Brand, my guest Gina and I talked about about what bloggers can learn from Sex and the City. One of the things we touched on was Carrie Bradshaw’s obsession with shoes, which really stems from Sarah Jessica...

There’s something magical about the fall. The leaves are changing, the temperature is dropping, and football season is in full swing.  But perhaps what people most look forward to during this change of season is pumpkin flavored everything. And by far, the...

It seems as if there is a song to overcome every personal obstacle — a breakup, low self-esteem, a tough workout, or even the loss of a loved one. There is inspiration in lyrics everywhere you turn. But sometimes, songs can even help us navigate challenges in the...

Perhaps Phoebe Buffay is the most enterprising character in Friends. With an unconventional education background, Phoebe worked some odd jobs in her career. Before becoming a masseuse, she mugged people on the street. She also had brief stints as a telemarketer,...

If you’ve ever worked for a non-profit, you know how rewarding yet challenging fundraising can be. Non-profits depend on donations, events, auctions, etc. in order to advance their cause and continue the work that they do. But sometimes, inspiring people to dig into...

This past July, I had the pleasure of seeing Jennifer Lopez in concert on her It’s My Party Tour. It was the second time I’d seen her perform live, but this time was special. This tour was to celebrate her 50th birthday with the people she loves most (besides her...

It’s the first thing you’ll learn in any marketing class: know your audience. When it comes to content creation, you can’t know what your message should be if you’re not clear on who it is for. Most of the time, brands tackle this need by defining target...

The next time you think about discounting your products, think of Taylor Swift. Today, her new album, Lover, dropped, and she has people all over the world lining up outside brick-and-mortar Target stores to pick up not one, not two, not three, but all FOUR deluxe...

She’s small but mighty. Sassy but smart. And love her or hate her, she seriously has the voice of an angel.  This week, Ariana Grande made history by becoming the first artist to claim the No. 1,  2 and 3 spots simultaneously on the Billboard Hot 100 song...