Tune in to the Episode: Apple Podcasts | Spotify | Stitcher
When freelancer marketer and proud Swiftie Nicole Tabak saw Taylor Swift trending ahead of her Midnights album release, she decided to jump in on behalf of her client… Harvard Online.
We’ve seen other brands tweet about Taylor Swift before from Auntie Anne’s pretzels to NASA! In fact, I compiled a list of brands tweeting about Red (Taylor’s Version).
🟥 Seeing a lot of RED in your feed today?
This recent image from @NASAHubble swiftly captured our attention. A true chart topper, this supernova remnant has hotter gas and shines brighter in X-rays than the remnant of a typical Type 1a supernova: https://t.co/7nv6reXmws pic.twitter.com/kRZPXUkVpK
— NASA (@NASA) November 12, 2021
But can a brand as prestigious as Harvard Online participate in pop culture trends?
Well, Nicole’s thread comparing Taylor Swift albums as Harvard courses went viral. Hear her tell the story about the creative process leading up to this moment and share why brands are Swifties too.
“If we don’t do this now, we’re going to lose the moment.”
– Nicole Tabak
Listen to the episode below:
In this episode, we discuss topics like:
- How to jump in on trending topics and determine if it makes sense for your brand and audience
- Why so many brands are Swifties and love talking about Taylor Swift!
- How to seize the moment before it passes
- Considerations when going viral
- Community lessons inspired by Swifties
Links from the episode:
- Nicole’s viral tweet from Harvard Online
- Nicole’s newsletter, Social Media Detox
- Follow Nicole on Twitter
- Check out Harvard Online’s courses!
How to Subscribe
Want more marketing and pop culture fun in your life? The best thing you can do is subscribe to Making the Brand so you’re up to date on the latest episodes, released every Wednesday! Making the Brand is sure to become your favorite marketing podcast!
A Message from the Heart 💜
The Making the Brand podcast is a labor of love. If you’re a fan, I’d sincerely appreciate if you took a minute to leave a review on Apple Podcasts. Reviews are incredibly important to help me grow the show!
Prefer to watch instead of listen? See my full interview with Nicole on my YouTube channel!
Listen to more episodes of Making the Brand here!
MORE: This Storytelling Tip Explains Why “All Too Well” is Taylor Swift’s Best Song
