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When freelancer marketer and proud Swiftie Nicole Tabak saw Taylor Swift trending ahead of her Midnights album release, she decided to jump in on behalf of her client… Harvard Online.

We’ve seen other brands tweet about Taylor Swift before from Auntie Anne’s pretzels to NASA! In fact, I compiled a list of brands tweeting about Red (Taylor’s Version).


But can a brand as prestigious as Harvard Online participate in pop culture trends?

Well, Nicole’s thread comparing Taylor Swift albums as Harvard courses went viral. Hear her tell the story about the creative process leading up to this moment and share why brands are Swifties too.

“If we don’t do this now, we’re going to lose the moment.”

– Nicole Tabak

Listen to the episode below:

In this episode, we discuss topics like:

  • How to jump in on trending topics and determine if it makes sense for your brand and audience
  • Why so many brands are Swifties and love talking about Taylor Swift!
  • How to seize the moment before it passes
  • Considerations when going viral
  • Community lessons inspired by Swifties

Links from the episode:

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Prefer to watch instead of listen? See my full interview with Nicole on my YouTube channel!


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MORE:Β This Storytelling Tip Explains Why β€œAll Too Well” is Taylor Swift’s Best Song