Tune in to Episode #74: Apple Podcasts | Spotify | Stitcher

If you’re anything like me, you’re fascinated by Taylor Swift’s songwriting genius. I’m always trying to understand her brain and how she brings her lyrics to life.

In her 2022 speech for the Nashville Songwriter Awards, Taylor gave us a glimpse into her songwriting process by disclosing her unique lyric categories. Hint: they have to do with the writing tool she uses. She describes her lyric categories as “dorky” but anyone else would have to agree they’re pretty brilliant.

In this episode of Making the Brand, we do a deep dive on these lyric categories and discuss how we can apply them to our own content creation. Taylor’s process helps her approach songwriting with a bit more ease and gets her in the right frame of mind to create. It’s way less daunting than staring at a blank page or sitting at the piano without a plan.

I share a simple framework you also can apply to add order and consistency to your social media content calendar.

“When you write, you can turn your lessons into your legacy.”

– Taylor Swift

Making the Brand is the perfect fusion of your favorite marketing and pop culture podcast. Listen to the episode below:

Apple Podcasts | Spotify | Stitcher


In this episode, we discuss topics like:

  • Taylor Swift’s songwriting process and lyric categories
  • How writing and creating content shapes your legacy
  • The importance of defining repeatable content themes to become a more efficient creator
  • How to develop consistent content ideas that add value for your audience
  • I also share a free worksheet to help you get started!

Links from the episode:

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Here’s why Making the Brand is everyone’s favorite marketing podcast:

“This pod is so fetch! One of the best marketing podcasts you’ll find. Brianne always finds a way to relate marketing to pop culture. And that’s part of her genius. Who knew that Mean Girls, Britney Spears and Backstreet Boys could teach us so much about marketing? This is always a fun and informative listen.”

– J

Prefer to listen on YouTube instead? Check out this episode on my YouTube channel!


Related Resources about Taylor Swift’s Songwriting & More!

This Storytelling Tip Explains Why β€œAll Too Well” is Taylor Swift’s Best Song

Brands are Swifties Too w/ Nicole Tabak

This Backstreet Boys Song Is Actually About Marketing



Listen to more episodes of Making the Brand here!Β