Entries by Brianne Fleming

Designer Wins Christmas with Cash Packaging

Let’s face it — cash is always a crowd-pleasing gift, but stuffing it in a boring envelope is not a fun experience neither for the gift-giver nor the recipient. But Twitter user, @TwoClawsMedia found a way to solve this problem and add even more joy to Christmas gift-giving. Donnachaidha O’Chionnaigh fired up Photoshop and got […]

This Christmas Card Trend Can Help Your Marketing

When is the appropriate time in your relationship to send a family Christmas card? As Ross Geller would say, it’s a pretty big step. My husband and I love each other very much, but I’m pretty sure Christmas cards aren’t part of our holiday plans until we have children.  For current parents though, there is […]

3 Reasons You Should Want Your Brand to Get Made Fun Of

In case you missed it, Jennifer Lopez hosted Saturday Night Live this past weekend, and just like anything she does, it was epic.  J.Lo had a series of hysterical sketches, but one that stood out was her spoof of the boutique fitness gym, Barry’s Bootcamp. The sketch mocks Barry’s over-the-top trainers and their lofty motivational […]

In Defense of Peloton’s Awkward Holiday Commercial

Peloton is facing backlash for a commercial they released on November 21 amidst the holiday shopping season. Seriously, Twitter is having a field day with this one.  Check out the commercial, “The Gift That Gives Back,” below.  Did you cringe? I can understand why people are critical of this ad. On the surface, it seems […]

How to Market Yourself Like Elle Woods

Last month, I returned to my alma mater, the University of Central Florida to talk about marketing and personal branding with a group of students. Of course, I had to teach them what I know the best way I know how — with pop culture references. I started brainstorming what moments in pop culture would […]