If you didn’t make up dances with your friends, did you even have a childhood? I have vivid memories of hosting sleepovers with my friends where we’d either choreograph our own dances to whatever was on the radio, or copy moves from the music videos we saw on TRL. The first song we had to […]
Social media encompasses several different platforms that we all know and love, but for your strategy to succeed, you can’t treat them all the same. From Facebook to Instagram, Twitter to YouTube, and LinkedIn to now TikTok, each channel has their own considerations when it comes to content, voice, and audience expectations. To explain the […]
Let’s face it — cash is always a crowd-pleasing gift, but stuffing it in a boring envelope is not a fun experience neither for the gift-giver nor the recipient. But Twitter user, @TwoClawsMedia found a way to solve this problem and add even more joy to Christmas gift-giving. Donnachaidha O’Chionnaigh fired up Photoshop and got […]
When is the appropriate time in your relationship to send a family Christmas card? As Ross Geller would say, it’s a pretty big step. My husband and I love each other very much, but I’m pretty sure Christmas cards aren’t part of our holiday plans until we have children. For current parents though, there is […]
It seems like I can’t go a Sunday morning without seeing a Boomerang of clinking mimosas on Instagram. As much as I love mimosas, this bothers me. Look, I’m not here to rain on the basic bitch parade — if you’re on social media to have fun and cheers to living your best life, I […]
In case you missed it, Jennifer Lopez hosted Saturday Night Live this past weekend, and just like anything she does, it was epic. J.Lo had a series of hysterical sketches, but one that stood out was her spoof of the boutique fitness gym, Barry’s Bootcamp. The sketch mocks Barry’s over-the-top trainers and their lofty motivational […]
Christmas came early! Or should I say, “Swiftmas” came early. Last night at midnight, Taylor Swift released her first Christmas song entitled “Christmas Tree Farm.” (Fun fact, Taylor grew up on a Christmas tree farm in Pennsylvania.) I can just imagine the mayhem at Spotify as employees scrambled to add this new single to all […]
Every time I see another small business in my community shut its doors, I think about the 1998 modern classic, You’ve Got Mail. I’ve never owned a brick-and-mortar business of my own, but Meg Ryan’s character helps me empathize with small business owners. I mean, it hit me hard when Kathleen Kelly was forced to […]
Peloton is facing backlash for a commercial they released on November 21 amidst the holiday shopping season. Seriously, Twitter is having a field day with this one. Check out the commercial, “The Gift That Gives Back,” below. Did you cringe? I can understand why people are critical of this ad. On the surface, it seems […]
Last month, I returned to my alma mater, the University of Central Florida to talk about marketing and personal branding with a group of students. Of course, I had to teach them what I know the best way I know how — with pop culture references. I started brainstorming what moments in pop culture would […]
