Get New Music On Your Doorstep w/ Nick Alt of VNYL

Get New Music On Your Doorstep w/ Nick Alt of VNYL

Tune in to Episode #77: Apple Podcasts | Spotify | Stitcher

Did you know 43.46 MILLION vinyl albums were sold in 2022?!

In this episode, I chat with Nick Alt, the CEO and founder of VNYL — a vinyl record membership club that sends uniquely curated music just for you!

Why have we seen a huge resurgence in this music pastime? Nick says: “Vinyl is a tangible format… it’s nostalgic, it’s much more appealing, deserving of attention than just purely listening to music online.”

Hear Nick share his inspiration for starting VNYL (spoiler: it started thanks to his first job working in a record shop!), why we’re so obsessed with nostalgia, and the power of a subscription model to nurture a loyal audience for your business. We also discuss how music discovery has changed over the years, and how influencers are inspiring all of us to spin records.

Check out VNYL.org to create your unique music profile! It syncs with your Spotify account so you can discover vinyl records that fit your vibe. Use this link to get 50% off your first month of 3 records!

P.S. passionate about music? VNYL is hiring! Hear more about the opportunities around the 43:00 minute mark 👀

“When I’m listening to music on a device, I’m constantly getting distracted with a push notification or some other app that’s calling my attention and taking me out of the experience. But on vinyl, even if it’s just background, the uninterruption is so huge for me, to just have it on a physical format.”

– Nick Alt

Making the Brand is the perfect fusion of your favorite marketing and pop culture podcast. Listen to the episode below:

Apple Podcasts | Spotify | Stitcher

 

In this episode, we discuss topics like:

  • Why we have seen a resurgence in vinyl records
  • How our music discovery habits have changed over the years
  • The ways vinyl records can set a vibe and boost your mood
  • The impact of creators and influencers on VNYL
  • The benefits of experiencing music on vinyl vs. digital streaming
  • How a subscription or membership model can help you build your business and audience

Links from the episode:

  • Visit VNYL’s website to get your first month at only $19.99 for 3 records curated just for you!

VNYL Get your first month at $19.99

How to Subscribe

Want more marketing and pop culture fun in your life? The best thing you can do is subscribe to Making the Brand so you’re up to date on the latest episodes, released every Wednesday! Making the Brand is sure to become your favorite marketing podcast!

A Message from the Heart 💜

The Making the Brand podcast is a labor of love. If you’re a fan, I’d sincerely appreciate if you took a minute to leave a review on Apple Podcasts. Reviews are incredibly important to help me grow the show!

Leave a Review Here ✨

Here’s why Making the Brand is everyone’s favorite marketing podcast:

“You’ll always come out smarter after listening to making the brand! Brianne explains everything in an easy to understand way no matter where you are in your marketing journey. Definitely subscribe and she’ll also turn you into a Backstreet boy fan if you aren’t already!”

– Kyle

Prefer to watch this interview on YouTube instead? Check out this episode on my YouTube channel!

 

Related Resources about music, nostalgia, and more!

Kelly Clarkson Proves Karaoke is Your Key for Better Social Media

Pop-Up Video’s Lesson for Content Creators

TRL and the Magic Formula for Raving Fans

 

 

Listen to more episodes of Making the Brand here! 

Building Community w/ Karah Leigh-Hancock of BSB Fangirls

Building Community w/ Karah Leigh-Hancock of BSB Fangirls

Tune in to Episode #76: Apple Podcasts | Spotify | Stitcher

Every fandom has its community where they go to connect with other fans to talk about their favorite thing. If you’re a Backstreet Boys fan, you have BSB Fangirls! It is the ultimate resource for Backstreet Boys news, updates, and commentary, past and present!

In this episode, I’m chatting with Karah-Leigh Hancock, who is the owner of the BSB Fangirls community and also the author of an upcoming book celebrating BSB’s 30-year legacy. And they’re still going strong!

Karah also shares her favorite memories as a Backstreet Boys fan and how her love of the boy band landed her a job and a book deal.

Pre-order your copy here! The book drops on April 11th.

“You’re a fan regardless if you’ve done a VIP or a haven’t done a VIP. I try to make the website and community as a whole inclusive for those types of people because I’ve been there.”

– Karah-Leigh Hancock

Making the Brand is the perfect fusion of your favorite marketing and pop culture podcast. Listen to the episode below:

Apple Podcasts | Spotify | Stitcher

 

In this episode, we discuss topics like:

  • Building community through a shared love of pop culture
  • How to make people feel welcome to join your community
  • The impact of online friendships
  • Stigmas fangirls face
  • The Backstreet Boys’ 30-year legacy
  • Karah’s new book: Backstreet Boys 30-Year Anniversary Celebration
  • How Karah landed a book deal thanks to her personal brand!

Links from the episode:

How to Subscribe

Want more marketing and pop culture fun in your life? The best thing you can do is subscribe to Making the Brand so you’re up to date on the latest episodes, released every Wednesday! Making the Brand is sure to become your favorite marketing podcast!

A Message from the Heart 💜

The Making the Brand podcast is a labor of love. If you’re a fan, I’d sincerely appreciate if you took a minute to leave a review on Apple Podcasts. Reviews are incredibly important to help me grow the show!

Leave a Review Here ✨

Here’s why Making the Brand is everyone’s favorite marketing podcast:

“As a communications professional, it’s hard to find a podcast that really inspires you and makes you want to keep listening. Especially during the dead week between Christmas and New Years. Had my pen and paper out so I could take notes. Started with the Kevin from Manscaped episode and then went to their socials to pick out what i learned. Thanks Brianne!”

– Guillermo

Prefer to watch this interview on YouTube instead? Check out this episode on my YouTube channel!

 

Related Resources about the Backstreet Boys, boy bands, & More!

How the Boy Band Wars Can Boost Your Social Media Engagement

How the Backstreet Boys Stand the Test of Time w/ Danielle Spurge | Making the Brand

Get Your Email Newsletter *NSYNC w/ Liz Wilcox | Making the Brand

 

 

Listen to more episodes of Making the Brand here! 

Why Equinox’s ‘We Don’t Speak January’ Campaign Misses the Mark

Why Equinox’s ‘We Don’t Speak January’ Campaign Misses the Mark

Equinox kicked off the new year with a campaign called ‘We Don’t Speak January’ which banned new members from joining on January 1st. It’s majorly backfiring on them on social media.

As someone who has spent most of my marketing career focused on fitness and wellness brands, I’m sharing my takeaways for why this misses the mark.

 

1. Be bold, but stick to your purpose.

This campaign immediately reminded me of REI’s Cannes-winning campaign, #OptOutside, when they closed their doors on Black Friday and encouraged customers and staff to spend the day outside. This makes sense for an outdoor brand like REI.

Equinox’s move had this same shock value, but banning new members doesn’t align with their brand purpose or mission.

According to their website, this is what Equinox stands for:
“In everything we do, we create the possibility for people to maximize the potential within themselves.”

This campaign did the exact opposite and isn’t true to who they are.

 

2. Never pull a stunt at your audience’s expense.

#WeDontSpeakJanuary aims to inspire, but instead, it alienates.

But Equinox isn’t the only one. I’ve seen other fitness centers try to shame customers into working out by poking fun at their past failures. Pity never works.

We’re all hard enough on ourselves as it is. No one wants a corporation making us feel worse about our goals.

I can’t believe I have to say this, but a little empathy here would’ve helped them avoid this mistake.

 

3. Perception is reality. Timing is everything.

At first glance, the sentiment behind the campaign manifesto seems uplifting.

But pairing this with a ban on new joins is what sticks with their audience. It’s what they will remember and criticize Equinox for, despite their intent.

This campaign may have been better received if it was launched before January to inspire people to make a change now, without needing a reset for the new year. But instead of making people feel welcome, they feel excluded.

 

4. What was the goal?

If the goal was lead generation, this campaign falls flat.

Even though REI closed their doors on Black Friday, they saw a boost in sales. I don’t think this Equinox will receive this same support for their ban.

But if I had to point out a positive, this may work well for retention. Existing members may feel assured knowing they’ve incorporated fitness as part of their year-round lifestyle.

I understand what they were trying to do, but Equinox could’ve made simple tweaks to this campaign to meet their audience where they are instead of shutting them out.

READ MORE: In Defense of Peloton’s Awkward Holiday Commercial

Listen: Peloton’s Pop Culture Brilliance w/ Christina Garnett and Adam Pierno

 

Taylor Swift’s Songwriting Categories Can Help Your Content

Taylor Swift’s Songwriting Categories Can Help Your Content

Tune in to Episode #74: Apple Podcasts | Spotify | Stitcher

If you’re anything like me, you’re fascinated by Taylor Swift’s songwriting genius. I’m always trying to understand her brain and how she brings her lyrics to life.

In her 2022 speech for the Nashville Songwriter Awards, Taylor gave us a glimpse into her songwriting process by disclosing her unique lyric categories. Hint: they have to do with the writing tool she uses. She describes her lyric categories as “dorky” but anyone else would have to agree they’re pretty brilliant.

In this episode of Making the Brand, we do a deep dive on these lyric categories and discuss how we can apply them to our own content creation. Taylor’s process helps her approach songwriting with a bit more ease and gets her in the right frame of mind to create. It’s way less daunting than staring at a blank page or sitting at the piano without a plan.

I share a simple framework you also can apply to add order and consistency to your social media content calendar.

“When you write, you can turn your lessons into your legacy.”

– Taylor Swift

Making the Brand is the perfect fusion of your favorite marketing and pop culture podcast. Listen to the episode below:

Apple Podcasts | Spotify | Stitcher

 

In this episode, we discuss topics like:

  • Taylor Swift’s songwriting process and lyric categories
  • How writing and creating content shapes your legacy
  • The importance of defining repeatable content themes to become a more efficient creator
  • How to develop consistent content ideas that add value for your audience
  • I also share a free worksheet to help you get started!

Links from the episode:

How to Subscribe

Want more marketing and pop culture fun in your life? The best thing you can do is subscribe to Making the Brand so you’re up to date on the latest episodes, released every Wednesday! Making the Brand is sure to become your favorite marketing podcast!

A Message from the Heart 💜

The Making the Brand podcast is a labor of love. If you’re a fan, I’d sincerely appreciate if you took a minute to leave a review on Apple Podcasts. Reviews are incredibly important to help me grow the show!

Leave a Review Here ✨

Here’s why Making the Brand is everyone’s favorite marketing podcast:

“This pod is so fetch! One of the best marketing podcasts you’ll find. Brianne always finds a way to relate marketing to pop culture. And that’s part of her genius. Who knew that Mean Girls, Britney Spears and Backstreet Boys could teach us so much about marketing? This is always a fun and informative listen.”

– J

Prefer to listen on YouTube instead? Check out this episode on my YouTube channel!

 

Related Resources about Taylor Swift’s Songwriting & More!

This Storytelling Tip Explains Why “All Too Well” is Taylor Swift’s Best Song

Brands are Swifties Too w/ Nicole Tabak

This Backstreet Boys Song Is Actually About Marketing

 

 

Listen to more episodes of Making the Brand here! 

Get Your Email Newsletter *NSYNC w/ Liz Wilcox | Making the Brand

Get Your Email Newsletter *NSYNC w/ Liz Wilcox | Making the Brand

Tune in to the Episode: Apple Podcasts | Spotify | Stitcher

Liz Wilcox is a diehard *NSYNC fangirl AND email marketing expert. She dropped some actionable takeaways to help you turn your email subscribers into friends who will gladly become your customers!

Hear her share the biggest advantage small businesses have, as well as the one simple section you can add to your emails RIGHT NOW to boost conversions. She also shares the surprising difference between emails and newsletters.

I found myself taking notes throughout this episode. For more of Liz’s wisdom, be sure to follow her, subscribe to her email list, and even consider joining her incredible email marketing membership. She is truly the Fresh Princess of Email!

“Coca-Cola, Nike, all these giant brands… they spend millions of dollars trying to appear human. You ARE human, you just gotta be you!”

– Liz Wilcox

Listen to the episode below:

In this episode, we discuss topics like:

  • The power of email and newsletters for any creator or business
  • Liz’s framework for how to get people to know, like, and trust you
  • How to turn followers into subscribers and into customers
  • The difference between email and newsletters
  • The simple email section to include in your welcome sequence to inspire more conversions
  • How to handle unsubscribes
  • Why consistency matters with email marketing

Links from the episode:

How to Subscribe

Want more marketing and pop culture fun in your life? The best thing you can do is subscribe to Making the Brand so you’re up to date on the latest episodes, released every Wednesday! Making the Brand is sure to become your favorite marketing podcast!

A Message from the Heart 💜

The Making the Brand podcast is a labor of love. If you’re a fan, I’d sincerely appreciate if you took a minute to leave a review on Apple Podcasts. Reviews are incredibly important to help me grow the show!

Leave a Review Here ✨

Here’s why Making the Brand is everyone’s favorite marketing podcast:

“Brianne’s podcast is amazing and so relatable! So many nuggets of marketing knowledge to walk away with, but the besr part is taking a trip down memory lane and experiencing the nostalgia she and her guests create! Highly recommend you give this one a listen! Even if it’s just to think about all your favorite boy bands and TGIF sitcoms. 🙃”

– Lindsay Moran

Prefer to watch instead of listen? See my full interview with Liz Wilcox on my YouTube channel!

 

Related Resources about Email Marketing & More!

Phoebe Buffay Proves Your Email List is Your Biggest Asset

The Fresh Prince of Bel-Air on Brand Storytelling

All the Small Things Content Creators Need to Remember

 

 

Listen to more episodes of Making the Brand here!