Entries by Brianne

How to Market Yourself Like Elle Woods

Last month, I returned to my alma mater, the University of Central Florida to talk about marketing and personal branding with a group of students. Of course, I had to teach them what I know the best way I know how — with pop culture references. I started brainstorming what moments in pop culture would […]

The Secret Science Behind Red Bottom Shoes

In my last podcast episode of Making the Brand, my guest Gina and I talked about about what bloggers can learn from Sex and the City. One of the things we touched on was Carrie Bradshaw’s obsession with shoes, which really stems from Sarah Jessica Parker’s real-life obsession with shoes.  But on the show, Carrie […]

What Bloggers Can Learn from Carrie Bradshaw

Before there were bloggers, there was Carrie Bradshaw and her column in the fictitious publication, The New York Star. I like to think that Carrie’s character on Sex and the City paved the way for women to be unapologetically themselves and write about how they see the world. I sat down with my good friend […]

Dancing With The Stars and Building Your Personal Brand

Now that The Bachelorette is over, we need to talk about Dancing With The Stars (DWTS).  I’m sure it’s no surprise that I first started watching DWTS because Nick Carter was a contestant back in 2015. Leave it to anything Backstreet-related to get me hooked. He ended up getting second place behind Bindi Irwin, who […]

Seasonal Sales: The Pumpkin Spice Phenomenon

There’s something magical about the fall. The leaves are changing, the temperature is dropping, and football season is in full swing.  But perhaps what people most look forward to during this change of season is pumpkin flavored everything. And by far, the darling of fall is Starbucks’ pumpkin spice latte. Since it debuted in 2003, […]

The Storytelling Lesson From NBC’s ‘This Is Us’

The past few years, I’ve gotten into a pretty established TV-watching routine. Like clockwork, every weekday night you can find me on my couch watching Jeopardy! Yes, I’ve officially become my grandmother. Yet, on the other end of the spectrum, I have some guilty pleasures. Depending on the season, on Mondays I’ll watch The Bachelor, […]

Phoebe Buffay Proves Your Email List is Your Biggest Asset

Perhaps Phoebe Buffay is the most enterprising character in Friends. With an unconventional education background, Phoebe worked some odd jobs in her career. Before becoming a masseuse, she mugged people on the street. She also had brief stints as a telemarketer, Monica’s waitress and catering partner, and an extra on the set of Days of […]

Modern Networking: How to Slide into DMs the Right Way

It was May of 2013. I was 23, single, and visiting Las Vegas for an annual girls trip. My friends and I threw on our glitziest dresses and most uncomfortable heels before heading to a nightclub at Caesar’s Palace, which had free drinks for ladies until midnight. After dancing our hearts out for about 45 […]

Brands are Taking DNA Tests Thanks to Lizzo

For once, Maury Povich isn’t the only one talking about DNA tests.  Unless you live under a rock, you’ve heard the anthem every woman has been singing all summer long: “Truth Hurts” by Lizzo. The song is so popular, it’s been sitting at #1 on the Billboard charts for three weeks in a row.  It’s […]