Okay fine, maybe not everything. I do have two college degrees that make me pretty qualified to talk about this stuff. But hear me out.
As a young girl, I developed a diehard passion for the Backstreet Boys. I played their albums on repeat, plastered my walls with their posters, and screamed at their concerts until I lost my voice. And my devotion has transcended into my adulthood. Exhibit A:
I combined my love for BSB and my alma mater all in one photo! I’m truly a loyal fan.
My love for all things Backstreet has evolved over time. My younger self was infatuated with their songs, music videos, and dance moves. But my professional self is fascinated by the effect they have on their fans and their strategy to becoming the #1 selling boy band of all time.
That achievement doesn’t happen by accident. There are lessons about branding, sales, content marketing, customer service, community engagement, and so much more that can be derived not only from BSB, but from pop culture in general.
I have years of experience in marketing, but even more experience as a fan. I teach people and brands how to build an audience of dedicated fans who will sing your praises, grow your business, and remain loyal for life.