brand builder, marketing instructor,
pop culture writer, podcaster, boy band fangirl
Do you have a childhood memory that shaped your future?
I didn’t know it at the time, but my weekly trips to the mall during my free-spirited preteen years influenced my career aspirations.
With my $20 allowance, I’d buy myself a new CD and a magazine like Tiger Beat, Teen Beat, or Bop. These magazines absolutely fascinated me.
But it wasn’t just the hunky heartthrobs and fun quizzes that made me love these magazines. I pored over the the ads, colors, layouts, photography, graphics, and copywriting.
That fangirl grew up to earn a bachelor’s in advertising and public relations and a master’s in mass communication. I’ve spent more than a decade studying, teaching, and working in marketing and media.
Building Fellow Fanatics
Today, I coach individuals and brands on how to use the power of content to turn ordinary customers into passionate superfans. The result is a dedicated audience who will grow your business and remain loyal for life!
But my coaching style isn’t rigid or something you can find out of a textbook. Instead, I find inspiration and takeaways from music, movies, and moments in popular culture, past and present.
- Ten+ years of experience in marketing for industries including nonprofit, franchise, real estate, and fitness/wellness
- Offers online courses
- Hosts a weekly Twitter discussion called #PopChat about the intersection between marketing and pop culture
BEST DAY EVER