Making the Brand

The podcast where marketing and pop culture collide

Trashy Educational Celebrity News

Who doesn’t love to learn AND be entertained?

On Making the Brand, Brianne shares unforgettable marketing lessons behind music, TV, movies, and trending topics that you can apply to your own brand!

Episodes

Season Three

Episode 1: Is Michael Jordan the Meme King?
The ESPN documentary, The Last Dance, came at a time when the world craved sports. And with it’s premiere came tons of memes to circulate on social media!

In this episode, I chatted with Jared Gaon, the creator of one of the hottest new meme accounts, @JordanJamming.

If you’ve ever wondered what it’s like to build on a pop culture moment and run your own meme account, you have to tune in to this episode! Jared shares how he got the idea for the meme, how he’s built a following, and some of the opportunities that have come his way.

Season Two

Episode 12: Beyoncé's Loyal Tribe and Unbreakable Brand

Beyoncé is a force of incredible branding. In fact, she’s built such a strong brand, that the queen hardly has to do any branding anymore. Her loyal tribe, the #BeyHive, does all of her marketing for her.

For this episode, I chatted with my resident Beyoncé superfan, Kimberly Gordon, to talk about what we can learn from the brand and empire Beyoncé has built throughout her career. 

 

Episode 11: This Storytelling Strategy Explains Why "All Too Well" is Taylor Swift's Best Song

 Even if you don’t love Taylor Swift, you have to listen to her song “All Too Well”. There’s one big storytelling lesson that will help you improve your writing!

 

Episode 10: Songwriting & Brand Storytelling: What Marketers Can Learn from NBC's Songland

In this episode, I had the chance to chat with Wes Gay, a copywriter and owner of the Wayfinder agency, about a show we both love: Songland.

If you’re unfamiliar with Songland, it’s a songwriting competition where four unknown songwriters present their original songs to superstar artists. The artist then chooses three of the songwriters to move on to the next round, where they work with professional songwriters to tweak and improve their songs based on their expertise. Then, the artist picks his or her favorite, and turns it into one of their singles.

We often forget that more often than not, songs are STORIES! Here’s how your favorite songs can inspire your own marketing and content.

 

Episode 9: Celebrity Fashion Statements are Part of Their Brand Identity

Personal branding doesn’t have to be complicated. Sometimes it’s just in what you wear!

Here are some fashion statements that have become signature identifiers for these celebrities. 

 

Episode 8: Oh. My. GOD! Janice from Friends is a Personal Branding Muse

It’s no secret that Janice from Friends wasn’t everyone’s favorite person to be around, but she certainly was a fan favorite! 

From her nasally voice, to her unpleasant cackle, and signature catchphrase (OH. MY. GOD), Janice was always unapolegetically herself. 

Here are some things about Janice that make her a shining example of how to build a personal brand.

 

Episode 7: How Boy Meets World Will Help Your Brand Stay On-Message

I’m pretty sure anyone growing up in the ’90s adored the sitcom, Boy Meets World. The show was such a hit that it was later rebooted in 2014 on Disney with Girl Meets World.

In this episode, I’m talking with my friend and fellow copywriter, Terry Schilling, about what content creators can learn from Boy Meets World. He shares helpful advice on how to build a strong brand foundation, leverage nostalgia, and write stronger content that is always on-brand. 

Follow Terry online at www.terryschillingwrites.com 

Episode 6: Jessica Simpson's Brilliant Tips to Build Your Online Presence

In the marketing and social media field, we always hear the term “authenticity.” This speaks to presenting your true self with your audience, rather than portraying a facade.

Jessica Simpson exemplifies authenticity in her new memoir, Open Book. She lets herself be vulnerable and bravely puts everything out there. No topic is too personal or humiliating to address.

Whether you simply want to improve your mental health or find the courage to share more of who you are online, there are many takeaways inspired by Jessica Simpson and Open Book.

Episode 5: Aviation Gin's Pop Culture Mastery
Ryan Reynolds is certainly a successful fixture in popular culture. You may love him for his movies, his looks, or his charm, but I love him for something more: his creative genius.

In February 2018, Ryan Reynolds acquired a stake in the liquor brand, Aviation American Gin. Along with a small but mighty marketing team, he has helped take the company to new heights with some of the most clever marketing campaigns we’ve seen in a long time.

Who could forget their incredibly swift move when they hired the infamous Peloton wife for a commercial?

But the brilliant marketing hasn’t stopped there. Fast Company named the Aviation Gin one of the most innovative brands of 2020, in large part to their quick responses to pop culture moments.

On the latest episode of the Making the Brand podcast, I had the pleasure of chatting with Adrian Molina, the senior brand manager behind Aviation Gin, and social media expert and professor, Dr. Karen Freberg.

It turns out that other companies should be taking notes on what Aviation Gin is doing. Pour yourself a negroni (Ryan’s favorite drink!) and listen in to hear the method to their madness.

Episode 4: How Pop Culture Transforms Your Marketing
Everyone knows I love pop culture! Although it’s fun to discuss celebrity news or trending topics among friends, it’s even better when brands join in on the conversation.

Incorporating pop culture into your marketing strategy is one of the best ways to get your audience to resonate with your content. Here’s how to do it!

Episode 3: How to Turn Ordinary Customers into Brand Superfans
Fangirls aren’t just for boy bands. Nope, BRANDS need them too.

Cultivating your audience to become passionate superfans will grow your company faster than chasing down leads.

Here are six steps to turn ordinary customers into passionate groupies.

Episode 2: What Makes TikTok Tick?
If you didn’t make up dances with your friends, did you even have a childhood?

Well, kids these days are making dances, posting them on TikTok and becoming viral sensations.

But why? Is it really that simple?

In this episode, we break down why TikTok is such a huge success and what makes it different than every other social media platform we’ve known to date.

Episode 1: Every Social Media Platform Explained as a Friends Character
There are a ton of ways to learn about and understand all of the different social media platforms, but for this episode, I thought I’d get a little help from my friends.

And by friends, I mean Ross, Rachel, Monica, Joey, Phoebe, and Chandler.

Here’s every social media platform explained as Friends character.

Season One

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Episode 12: The Small Business Instagram Lesson Inspired by You've Got Mail

I consider this a public service announcement!

Every time I see another small business in my community shut its doors, I think about the 1998 modern classic, You’ve Got Mail. Remember when Meg Ryan’s character, Kathleen Kelly, was forced to close The Shop Around the Corner because of corporate takeover?

Well, Instagram wasn’t around in 1998 and small business owners have the power of Instagram to reach potential customers. But many brands are doing it wrong!

Take a listen for some amazing tips small businesses can apply to grow on Instagram.

Episode 11: This Christmas Card Trend Can Help Your Marketing
Just when you thought you were in full-on Christmas vacation mode, I’m reminding you that marketing lessons are always around us. It turns out there’s even a takeaway from the Christmas cards adorning your refrigerator.

In this episode, we discuss break down the Christmas card trend and why it’s effective. You can apply the same learnings to your marketing message.

Episode 10: Why Instagram Boomerangs are the Worst
It seems like I can’t go a Sunday morning without seeing a Boomerang of clinking mimosas on Instagram. As much as I love mimosas, this bothers me.

Look, I’m not here to rain on anyone’s parade — if you’re on social media to have fun and cheers to living your best life, I support that. But if you are a person or brand that actually wants to be compelling, Boomerangs aren’t doing you any favors.

Here’s why Boomerangs are failing your audience, plus what to post instead.

Episode 9: How to Market Yourself Like Elle Woods
Personal branding… what, like it’s hard? Take it from Elle Woods of Legally Blonde.

If you’re trying to advance in your company, position yourself as a thought leader, start a business, land a new job, or even change careers, listen to this episode for five things you can learn from Elle Woods.

Episode 8: The Science Behind Red Bottom Shoes
Ariana Grande said it first… happiness is the same price as red bottoms. In these lyrics, she is of course referring to Christian Louboutin luxury shoes. At $800 and up, why are these heels such a cultural phenomenon? It’s not because people like the color red. It turns out, there’s a scientific reason that the rich and famous, and everyone in between, is obsessed red bottoms. In this episode, I break down Jonah Berger’s STEPPS framework which explains it all.

Episode 7: Carrie Bradshaw's Blogging Lessons
Before there were bloggers, there was Carrie Bradshaw and her column in the fictitious publication, The New York Star. I like to think that Carrie’s character on Sex and the City paved the way for women to be unapologetically themselves and write about how they see the world.

I sat down with my good friend Gina to discuss Carrie and Sex and the City’s influence on marketing, blogging, and social media. By the end of this episode, I hope you’re inspired to start your own blog!

Episode 6: Dancing and Branding with the Stars
If you think Dancing With the Stars is for washed up celebrities, think again. It turns out there’s a huge lesson we can learn about personal branding from the brave contestants who appear on the show.

Episode 5: Pumpkin Spice Up Your Life
Contrary to popular belief, there’s nothing basic about the pumpkin spice latte. In fact, it is the most successful seasonal drink of ALL TIME!

In this episode, we discuss the pumpkin phenomenon and how brands can create a frenzy of their own.

Episode 4: NBC's This Is Us & Storytelling
Grab a box of tissues! If you’re a fan of NBC’s This Is Us, you’re going to want to hear how you can take these pointers from the show to upgrade your brand’s storytelling.

This episode also features tips from the book called Stories That Stick by Kindra Hall.

Episode 3: This BSB Song is Actually About Marketing
It seems as if there is a song to overcome every personal obstacle — a breakup, low self-esteem, a tough workout, or even the loss of a loved one. There is inspiration in lyrics everywhere you turn.

But sometimes, songs can even help us navigate challenges in the workplace.

At first listen, you might think “As Long As You Love Me” by the Backstreet Boys is about a romantic relationship, but if you listen closely, you’ll learn that it actually offers advice about your marketing strategy.

Take a listen to hear the advice for yourself.

Episode 2: Phoebe Buffay Says You Need an Email List
Perhaps Phoebe Buffay is the most enterprising character in Friends. With an unconventional education background, Phoebe worked some odd jobs in her career. Before becoming a masseuse, she mugged people on the street. She also had brief stints as a telemarketer, Monica’s waitress and catering partner, and an extra on the set of Days of Our Lives.

But Phoebe’s true passion is her music, and although she never reached superstar status, she still understood the importance of marketing herself.

In this episode, we go over why your email list is your biggest marketing asset, yes, even in the age of social media.

Episode 1: Brands Are Taking DNA Tests Thanks to Lizzo
Lizzo’s single, “Truth Hurts”, has been #1 on the Billboard charts for five weeks straight! It turns out, brands are getting in on the action. In this episode, hear how companies like Walmart, Target, and Delta Airlines are capitalizing on Lizzo’s cultural relevance and singing along on Twitter.

Are you a fellow marketing geek and pop culture lover?

 

Join me and fellow fangirls to discuss real-time trending topics and marketing news in the Making the Brand Groupies Facebook Group!

  

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