make your
brand POP!

marketing lessons with a pop culture twist

What do brands and boy bands have in common?

Both have the potential to build a loyal following of superfans who will spread the love.

Whether you’re a small business owner, big corporation, or someone trying to take your passion to the next level, I’ll teach you how to convert cold leads into passionate brand ambassadors who will grow your business and remain loyal for life

The best part? I package my guidance in fun pop culture references, so you’ll never get bored learning about marketing!

Read the Blog

Every post breaks down a helpful marketing takeaway derived from our favorite things in popular culture.  

Discover Your Niche

Having trouble defining your brand’s differentiators? Download my free PDF to unlock your true potential!

Build Your Brand

Enroll in my e-course for fast access to valuable tools and resources to help your brand get noticed online.



If you want your audience to fall in love with you, you have to share content that they love! 

In my online course, Crush Your Content Calendar,  I’ll teach you how to create branded graphics and define a series of content ideas so you can consistently publish content that’s da bomb! 

knowledge bombs on the blog

6 Steps to Turn Ordinary Customers into Passionate Groupies

From Taylor Swift’s adoring “Swifties,” to Lady Gaga’s feisty “Little Monsters,” Justin Bieber’s dedicated “Beliebers,” and Beyonce’s fierce “Beyhive,” there are lots of passionate fan bases out there. My favorite has to be J.Lo’s sassy J.Lovers, or the new crowd of...

Kobe Bryant: A Basketball Legend with Immeasurable Star Power

The world is grieving over the loss of an icon… the legendary Kobe Bryant. And even more devastating is the death of his 13-year-old daughter Gianna, and the other passengers on board that flight. I was listening to an interview on ESPN with Bob Costas, a sportscaster...

4 Things TikTok Does Better than Every Social Media Platform

If you didn’t make up dances with your friends, did you even have a childhood? I have vivid memories of hosting sleepovers with my friends where we’d either choreograph our own dances to whatever was on the radio, or copy moves from the music videos we saw on...


I bet you didn’t know you could learn about marketing just by hearing about the latest in music, movies, celebrity gossip, and more. Each week on the Making the Brand podcast, I break down a big marketing lesson derived from our favorite moments in pop culture.

Meet Brianne

I’m a fangirl at heart, but my childhood fascination with magazines, music, and media is what inspired my career in marketing and brand development.


Whether you want to gush over the latest Backstreet Boys album, collaborate on a podcast, discuss a speaking engagement, or work together to make your brand shine, I can’t wait to hear from you! 

let’s start building your brand and finding your fans!