marketing lessons with a pop culture twist
What do brands and boy bands have in common?
Both have the potential to build a loyal following of superfans who will spread the love.
Whether you’re a small business owner, big corporation, or someone trying to take your passion to the next level, I’ll teach you how to convert cold leads into passionate brand ambassadors who will grow your business and remain loyal for life.
The best part? I package my guidance in fun pop culture references, so you’ll never get bored learning about marketing!
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Every post breaks down a helpful marketing takeaway derived from our favorite things in popular culture.
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knowledge bombs on the blog
Why Equinox’s ‘We Don’t Speak January’ Campaign Misses the Mark
Equinox kicked off the new year with a campaign called 'We Don't Speak January' which banned new...
Brand Marketing vs. Direct Marketing: Helping People Believe, then Buy
In the lovable Apple TV series, Ted Lasso, the title character played by Jason Sudeikis has a...
How to Be Extremely Online Like Lizzo
Who is the most engaged and responsive celebrity on social media? Lately, I’ve been in awe of...
LISTEN TO THE
MAKING THE BRAND
I bet you didn’t know you could learn about marketing just by hearing about the latest in music, movies, celebrity gossip, and more. Each week on the Making the Brand podcast, I break down a big marketing lesson derived from our favorite moments in pop culture.
thinking about starting your own podcast?
I’m a fangirl at heart, but my childhood fascination with magazines, music, and media is what inspired my career in marketing and brand development.
CALL ME, BEEP ME
IF YOU WANNA REACH ME
Whether you want to gush over the latest Backstreet Boys album, collaborate on a podcast, discuss a speaking engagement, or work together to make your brand shine, I can’t wait to hear from you!