Tune in to Episode #89: Apple Podcasts | Spotify | Stitcher
Join us for an exclusive interview with Cassie Petrey, the co-founder of CrowdSurf, a renowned digital marketing company that caters to the biggest stars in the music industry. From Guns N Roses to Backstreet Boys, Ed Sheeran to Britney Spears, Cassie’s company has provided specialized marketing services to an impressive roster of massive talents.
In this captivating episode, Cassie candidly discusses her experiences and insights. She addresses the challenges of imposter syndrome and shares her strategies for overcoming it. Discover where Cassie finds her creative inspiration and how she translates it into effective marketing campaigns that capture attention and drive success.
Ever wondered what it’s like to work with some of the world’s biggest celebrities? Cassie sheds light on the unique dynamics and experiences of collaborating with massive stars, offering intriguing anecdotes and behind-the-scenes stories.
As a leader in the industry, Cassie also shares her thoughts on managing a personal brand and leveraging it for professional growth. Whether you’re an aspiring marketer or simply curious about the music industry, her wisdom and expertise will leave you inspired and motivated.
Tune in to gain valuable insights into Cassie’s incredible journey, her start in the music industry, and her rise to becoming one of the most influential figures in music marketing. Don’t miss this chance to learn from a true leader who turned her passion for music into an empire.
“You have to try it out and give it a swing, and sometimes it’s wildly successful and sometimes it’s a waste of your time, but even if it’s a waste of your time, you learn something in the process. ””
– Cassie Petrey
Making the Brand is the perfect fusion of your favorite marketing and pop culture podcast. Listen to the episode below:
Apple Podcasts | Spotify | Stitcher
In this episode, we discuss topics like:
- How Cassie entered the music industry and built her way up to becoming a marketing leader in the music industry
- Working with massive celebrities: Gain insights into the unique dynamics and experiences of collaborating with some of the world’s biggest stars
- Overcoming imposter syndrome: Cassie candidly addresses the challenges of imposter syndrome and shares her strategies for conquering self-doubt
- Finding creative inspiration: Learn where Cassie finds her creative spark and how she translates it into successful marketing campaigns
- Managing a personal brand: Cassie discusses the importance of managing one’s personal brand and leveraging it for professional growth
Sponsored by VNYL
This episode is sponsored by VNYL — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. Learn more at VNYL.org.
Links from the episode:
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A Message from the Heart 💜
The Making the Brand podcast is a labor of love. If you’re a fan, I’d sincerely appreciate if you took a minute to leave a review on Apple Podcasts. Reviews are incredibly important to help me grow the show!
Here’s why Making the Brand is everyone’s favorite marketing podcast:
“I am SO obsessed with this podcast! Brianne is a fantastic host and I love all of the guests she has on the show. I learn something new every episode about pop culture, branding, and marketing. A must-listen show!”
– Liv
You also can watch a video version of this interview on YouTube!
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Analyzing the Legacy of MTV’s The Real World w/ Dana Bowling
From Wannabes to Icons: The Marketing & Strategy Behind the Spice Girls
