Why have we seen a huge resurgence in this music pastime? Nick says: “Vinyl is a tangible format… it’s nostalgic, it’s much more appealing, deserving of attention than just purely listening to music online.”
Hear Nick share his inspiration for starting VNYL (spoiler: it started thanks to his first job working in a record shop!), why we’re so obsessed with nostalgia, and the power of a subscription model to nurture a loyal audience for your business. We also discuss how music discovery has changed over the years, and how influencers are inspiring all of us to spin records.
P.S. passionate about music? VNYL is hiring! Hear more about the opportunities around the 43:00 minute mark 👀
“When I’m listening to music on a device, I’m constantly getting distracted with a push notification or some other app that’s calling my attention and taking me out of the experience. But on vinyl, even if it’s just background, the uninterruption is so huge for me, to just have it on a physical format.”
– Nick Alt
Making the Brand is the perfect fusion of your favorite marketing and pop culture podcast. Listen to the episode below:
Want more marketing and pop culture fun in your life? The best thing you can do is subscribe to Making the Brand so you’re up to date on the latest episodes, released every Wednesday! Making the Brand is sure to become your favorite marketing podcast!
The Making the Brand podcast is a labor of love. If you’re a fan, I’d sincerely appreciate if you took a minute to leave a review on Apple Podcasts. Reviews are incredibly important to help me grow the show!
Here’s why Making the Brand is everyone’s favorite marketing podcast:
“You’ll always come out smarter after listening to making the brand! Brianne explains everything in an easy to understand way no matter where you are in your marketing journey. Definitely subscribe and she’ll also turn you into a Backstreet boy fan if you aren’t already!”
– Kyle
Prefer to watch this interview on YouTube instead? Check out this episode on my YouTube channel!
Related Resources about music, nostalgia, and more!
Every fandom has its community where they go to connect with other fans to talk about their favorite thing. If you’re a Backstreet Boys fan, you have BSB Fangirls! It is the ultimate resource for Backstreet Boys news, updates, and commentary, past and present!
In this episode, I’m chatting with Karah-Leigh Hancock, who is the owner of the BSB Fangirls community and also the author of an upcoming book celebrating BSB’s 30-year legacy. And they’re still going strong!
Karah also shares her favorite memories as a Backstreet Boys fan and how her love of the boy band landed her a job and a book deal.
“You’re a fan regardless if you’ve done a VIP or a haven’t done a VIP. I try to make the website and community as a whole inclusive for those types of people because I’ve been there.”
– Karah-Leigh Hancock
Making the Brand is the perfect fusion of your favorite marketing and pop culture podcast. Listen to the episode below:
Want more marketing and pop culture fun in your life? The best thing you can do is subscribe to Making the Brand so you’re up to date on the latest episodes, released every Wednesday! Making the Brand is sure to become your favorite marketing podcast!
The Making the Brand podcast is a labor of love. If you’re a fan, I’d sincerely appreciate if you took a minute to leave a review on Apple Podcasts. Reviews are incredibly important to help me grow the show!
Here’s why Making the Brand is everyone’s favorite marketing podcast:
“As a communications professional, it’s hard to find a podcast that really inspires you and makes you want to keep listening. Especially during the dead week between Christmas and New Years. Had my pen and paper out so I could take notes. Started with the Kevin from Manscaped episode and then went to their socials to pick out what i learned. Thanks Brianne!”
– Guillermo
Prefer to watch this interview on YouTube instead? Check out this episode on my YouTube channel!
Related Resources about the Backstreet Boys, boy bands, & More!
If you’re anything like me, you’re fascinated by Taylor Swift’s songwriting genius. I’m always trying to understand her brain and how she brings her lyrics to life.
In her 2022 speech for the Nashville Songwriter Awards, Taylor gave us a glimpse into her songwriting process by disclosing her unique lyric categories. Hint: they have to do with the writing tool she uses. She describes her lyric categories as “dorky” but anyone else would have to agree they’re pretty brilliant.
In this episode of Making the Brand, we do a deep dive on these lyric categories and discuss how we can apply them to our own content creation. Taylor’s process helps her approach songwriting with a bit more ease and gets her in the right frame of mind to create. It’s way less daunting than staring at a blank page or sitting at the piano without a plan.
I share a simple framework you also can apply to add order and consistency to your social media content calendar.
“When you write, you can turn your lessons into your legacy.”
– Taylor Swift
Making the Brand is the perfect fusion of your favorite marketing and pop culture podcast. Listen to the episode below:
Download the free worksheet to start creating your own content themes
How to Subscribe
Want more marketing and pop culture fun in your life? The best thing you can do is subscribe to Making the Brand so you’re up to date on the latest episodes, released every Wednesday! Making the Brand is sure to become your favorite marketing podcast!
The Making the Brand podcast is a labor of love. If you’re a fan, I’d sincerely appreciate if you took a minute to leave a review on Apple Podcasts. Reviews are incredibly important to help me grow the show!
Here’s why Making the Brand is everyone’s favorite marketing podcast:
“This pod is so fetch! One of the best marketing podcasts you’ll find. Brianne always finds a way to relate marketing to pop culture. And that’s part of her genius. Who knew that Mean Girls, Britney Spears and Backstreet Boys could teach us so much about marketing? This is always a fun and informative listen.”
Liz Wilcox is a diehard *NSYNC fangirl AND email marketing expert. She dropped some actionable takeaways to help you turn your email subscribers into friends who will gladly become your customers!
Hear her share the biggest advantage small businesses have, as well as the one simple section you can add to your emails RIGHT NOW to boost conversions. She also shares the surprising difference between emails and newsletters.
I found myself taking notes throughout this episode. For more of Liz’s wisdom, be sure to follow her, subscribe to her email list, and even consider joining her incredible email marketing membership. She is truly the Fresh Princess of Email!
“Coca-Cola, Nike, all these giant brands… they spend millions of dollars trying to appear human. You ARE human, you just gotta be you!”
– Liz Wilcox
Listen to the episode below:
In this episode, we discuss topics like:
The power of email and newsletters for any creator or business
Liz’s framework for how to get people to know, like, and trust you
How to turn followers into subscribers and into customers
The difference between email and newsletters
The simple email section to include in your welcome sequence to inspire more conversions
Liz showed some love to my email welcome sequence! Subscribe here! 💌
How to Subscribe
Want more marketing and pop culture fun in your life? The best thing you can do is subscribe to Making the Brand so you’re up to date on the latest episodes, released every Wednesday! Making the Brand is sure to become your favorite marketing podcast!
The Making the Brand podcast is a labor of love. If you’re a fan, I’d sincerely appreciate if you took a minute to leave a review on Apple Podcasts. Reviews are incredibly important to help me grow the show!
Here’s why Making the Brand is everyone’s favorite marketing podcast:
“Brianne’s podcast is amazing and so relatable! So many nuggets of marketing knowledge to walk away with, but the besr part is taking a trip down memory lane and experiencing the nostalgia she and her guests create! Highly recommend you give this one a listen! Even if it’s just to think about all your favorite boy bands and TGIF sitcoms. 🙃”
– Lindsay Moran
Prefer to watch instead of listen? See my full interview with Liz Wilcox on my YouTube channel!
When freelancer marketer and proud Swiftie Nicole Tabak saw Taylor Swift trending ahead of her Midnights album release, she decided to jump in on behalf of her client… Harvard Online.
This recent image from @NASAHubble swiftly captured our attention. A true chart topper, this supernova remnant has hotter gas and shines brighter in X-rays than the remnant of a typical Type 1a supernova: https://t.co/7nv6reXmwspic.twitter.com/kRZPXUkVpK
Want more marketing and pop culture fun in your life? The best thing you can do is subscribe to Making the Brand so you’re up to date on the latest episodes, released every Wednesday! Making the Brand is sure to become your favorite marketing podcast!
The Making the Brand podcast is a labor of love. If you’re a fan, I’d sincerely appreciate if you took a minute to leave a review on Apple Podcasts. Reviews are incredibly important to help me grow the show!
If you’ve been listening to Making the Brand and following my content, you know about my unapologetic love of the Backstreet Boys…
Even though I was supposed to marry a Backstreet Boy, I had the honor of interviewing Howie Dorough’s wife Leigh and her business partner Charlotte Wienckoski about their new venture, ESLLA.
But here’s the backstory… In the fall of 2021, my paths crossed with Howie and Leigh when they visited my alma mater, the University of Central Florida.
Howie is from Orlando and was there to sing the national anthem before our rivalry football game… and he absolutely nailed it!
This was also the day I peaked — I got to dance with Howie on my school’s 50-year line… I will never be this cool again.
I got to chatting with Leigh and told me she was working on launching ESLLA. And it’s now come to life! I had to invite her on the show to tell us about it!
I’m so inspired by how Leigh and Charlotte are innovating and making a difference with ESLLA. They’re bridging the gap between luxury and sustainability, without sacrificing beauty or style. And we love to see female entrepreneurs making a difference!
“We wanted to make a difference and somehow leave the world a little bit better than we may have found it in our lifetime.”
– Leigh Dorough
Listen to this episode to hear them reveal the surprising material they use to make ESLLA products, as well as the story behind the brand and their incredible partnership. And in true Making the Brand fashion, expect some fangirling, too!
In this episode, we discuss topics like:
Leigh and Charlotte’s careers before launching ESLLA
How they met and what inspired them to launch a vegan luxury handbag line
The importance of purpose and brand values when starting a company
Want more marketing and pop culture fun in your life? The best thing you can do is subscribe to Making the Brand so you’re up to date on the latest episodes, released every Wednesday!
The Making the Brand podcast is a labor of love. If you’re a fan, I’d sincerely appreciate if you took a minute to leave a review on Apple Podcasts. Reviews are incredibly important to help me grow the show!
Defining your niche is easy with this free discovery workbook! It’s packed with eight exercises to get the gears turning and help you uncover your unique value.
