Branding with Star Power: Celebrity Packaged Goods

by | Apr 5, 2023 | Making the Brand Podcast

Tune in to Episode #86: Apple Podcasts | Spotify | Stitcher

On this episode of the Making the Brand podcast, we talk with Dhruv Patel, founder of Celebrity Packaged Goods, a comprehensive directory of celebrity brands. We dive into his passion for celebrity branding and what inspired him to create a platform that highlights the best and brightest in the industry. We also discuss how marketing a celebrity brand differs from other brands and the trends he has observed in the space. Dhruv shares his insights on which industries lend themselves well to celebrity branding and the potential drawbacks that come with it. We also explore the role of social media in promoting celebrity brands and what makes a brand feel authentic. Tune in to discover which celebrity brands are making waves and why!

“We assume that celebrities are just stupid. They’re not. They’re probably some of the most brilliant business people that you’ll ever run into.And they’re not afraid to do the work. Obviously not every one of them is the same, but you will find celebrities that will go to bat for you if you start a business. And that is a very, very special thing.“

– Dhruv Patel of Celebrity Packaged Goods

Making the Brand is the perfect fusion of your favorite marketing and pop culture podcast. Listen to the episode below:

 

Apple Podcasts | Spotify | Stitcher

 

In this episode, we discuss topics like:

  • Dhruv’s passion for celebrity branding and what inspired him to create Celebrity Packaged Goods
  • The differences between marketing a celebrity brand versus a non-celebrity brand
  • Trends and insights in the celebrity branding space
  • Industries that work well with celebrity branding and potential drawbacks
  • How celebrities use social media to promote their brands
  • What makes a celebrity brand feel authentic
  • Notable and successful celebrity brands in the industry right now

 

Links from this episode

Sponsored by UF College of Journalism Online

This episode is sponsored by the University of Florida College of Journalism and Communications Online. If you’re looking to advance your career in communications, their graduate programs offer 8 concentrations and 4 certificates from social media, public relations, digital strategy, web design and more. And with a flexible online program designed for busy professionals, you can move at your own pace. UF is a top #5 public university, so you can be confident in the quality of education you’ll receive. Enroll now and take the next step in your career. 

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Prefer to watch this interview on YouTube instead? Check out this episode on my YouTube channel!

 

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