From Wannabes to Icons: The Marketing & Strategy Behind the Spice Girls

by | Mar 10, 2023 | Making the Brand Podcast

Tune in to Episode #81: Apple Podcasts | Spotify | Stitcher

As we celebrate Women’s History Month, it’s impossible not to think about the Spice Girls and the impact they had on women and girls everywhere. They burst onto the scene in the ’90s with their bold personalities, catchy music, and empowering message of Girl Power.
They quickly became role models for young women, encouraging them to be confident and pursue their dreams. Their impact on pop culture and society was undeniable, and their legacy lives on to this day.
In this podcast episode, we explore the enduring influence of the Spice Girls and how the strategies that helped them become the best-selling girl group of all-time.

“It’s about spreading a positive vibe, kicking it for the girls… It’s not about picking up guys. We don’t need men to control our life. We control our lives anyway.””

– Mel B on the meaning of Girl Power

Making the Brand is the perfect fusion of your favorite marketing and pop culture podcast. Listen to the episode below:

 

Apple Podcasts | Spotify | Stitcher

 

In this episode, we discuss topics like:

  • How the Spice Girls formed, all thanks to a want-ad
  • Ginger Spice’s unforgettable Union Jack dress and its coverage in the press
  • The lasting impact of Girl Power and how it empowered young women everywhere to be themselves and pursue their dreams
  • How Girl Power aligns with brand purpose
  • The importance of embracing your unique personality as your biggest advantage in a world of fierce competition.

Sponsored by VNYL

This episode is sponsored by VNYL — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. Learn more at VNYL.org. 

sponsored by VNYL.org

Links from the episode:

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Here’s why Making the Brand is everyone’s favorite marketing podcast:

“Brianne’s podcast is amazing and so relatable! So many golden nuggets of marketing knowledge to walk away with, but the best part is taking a trip down memory lane and experiencing the nostalgia her and her guests create! Highly recommend you give this one a listen! Even if it’s just an excuse to think about all your favorite boy bands and TGIF sitcoms.”

– Lindsay

Hear the Spice Girls explain the meaning of Girl Power in this vintage radio interview on YouTube!

 

Related Resources about music, nostalgia, and more!

What the Spice Girls Teach Us About Brand Purpose

Pop-Up Video’s Lesson for Content Creators

Get Your Email Newsletter *NSYNC w/ Liz Wilcox

 

 

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