Our #PopChat discussion this week talked about the music industry and record sales, fashion and personal branding, seasonal launches, sitcom reunions, art, and more!
All questions were based on these pop culture highlights:
- Tower Records Returns as Online Music Store
- Tracee Ellis Ross Named People’s Choice Fashion Icon
- Playboy Wants to Shoot Dolly Parton for 75th Birthday
- Kylie Jenner’s Grinch-Themed Makeup Confuses and Thrills Me
- Alfonso Ribeiro Talks ‘Fresh Prince of Bel-Air’ and the Slow Decline of Sitcoms
- Scooter Braun Sells Taylor Swift’s Big Machine Masters for Big Payday
- Michael B. Jordan is Sexiest Man Alive in 2020
#PopChat Questions
Everyone who participates in #PopChat is just brilliant! Below, I’ve compiled a few answers to each question. To view the full chat, check out this Twitter moment!
Q1:
A1: Understand how the music industry has evolved, but also ensure they are up to date with current cultural trends influencing both music artists and fans.
Also centre their strategy around fans because as we see with K-pop, a key contributor to chart success.#PopChat
— Gaëlle Siourakan (@GSiourakan) November 20, 2020
A1: Treat music as an experience, not a product. Partner with a streaming service. Know your dang audience! And specifically right now, cater to at home use!
And sponsor #popchat 😉 We love ourselves some Britney
— Katherine Alexander (@ImKatherineAlex) November 20, 2020
A1: Everyone is a fan of nostalgia, so I can’t wait to see what they bring back. Thumbing through albums was a fun part of being at record stores, so if they can tap into our youth during this crazy pandemic, they’re into something.#PopChat
— Syed Ali (@West_Syed) November 20, 2020
Q2:
A2: It can convey any emotion you feel at the time.
Want to feel powerful? Leather does it for me.
Want to celebrate a team? Here’s my jersey #PopChat
— Mindy Thomas (@MindySThomas) November 20, 2020
A2: Nonverbals are EVERYTHING. Your outfit has a massive impact on how people view you, judge you, the value they place on what you have to say, everything.#PopChat
— Dakota Snow (@DaksAhoy) November 20, 2020
A2: Fashion is artistic communication.
Using nonverbal styling to share your mood, your vibe, a statement of your personal brand.
Even if you’re not *trying* to use fashion to communicate, you’re still communicating something.#PopChat pic.twitter.com/fb4pwDjb3B
— JZ 💛 Jake Zachariah (@jzjakez) November 20, 2020
Q3:
A3: Dolly Parton is getting a lot of (well 👏deserved!👏) recognition for all the good she does for people. I imagine Playboy wants to capitalize on a GREAT reputation and nostalgia all at once
— Stephanie Brint (@StephanieBrint) November 20, 2020
A3: Wholesome and sexy are timeless. Dolly has both in spades.
Playboy is, itself, an aging brand. Showcasing that Dolly is as beautiful today as she was then is a great move.
More so when you count how beautiful she is inside. They probably want the same association.#PopChat pic.twitter.com/M6gEdt6P9L
— JZ 💛 Jake Zachariah (@jzjakez) November 20, 2020
A3: She’s a classic, but right now it’s super timely! Good marketing lesson—if you’re going to revive or redo older content, do it when there’s something that gives it modern relevance #PopChat
— Anya Bali (@anya_bali) November 20, 2020
Q4: Many fans are confused by Kylie Jenner’s new Grinch-themed cosmetics collection. Do you think this idea is smart or stupid? Why?
A4: I see nothing wrong with a seasonal activation that sold out in hours.
Kylie is known for collaborating with other icons in her new releases. Grinch = icon.
Anyone that is confused is only creating more of a buzz for her brand. #PopChat
— nis like nice 🇫🇷 (@EuniceCancino) November 20, 2020
A4. It’s a great test! Kylie & the team are willing to take calculated risks.
The brand has been great about their limited releases. Who knows how many they actually released & they could easily still sell out, which continues the cycle of demand. #PopChat
— Mari Pullen (@maripullen) November 20, 2020
Q4: Not the biggest Kylie fan, but I LOVE it. It’s relevant for her stage in life, the season and the promo video she did with Stormi was too cute. At her level, she can experiment, and I’d be doing the same. Not everything has to be groundbreaking. #PopChat
— Hannah Giles (@hannahrgiles) November 20, 2020
Q:
A5. A reunion is nostalgic and reminds you of what you miss in a good way, whereas I think a reboot might have a better chance of reminding you of what you miss critically. A reunion is like a epilogue while a reboot is like a redo of the original. #popchat
— Roni (@baublesnbraids) November 20, 2020
A5: A reunion is just friends hanging out together talking about a cool thing they used to do. Purely nostalgia-driven. Reboots have that underlying foundation of nostalgia at all times while also creating a whole new thing. It’s a lot to keep up with. #PopChat
— Jesse Denney (@inb4denn) November 20, 2020
A5: Reunion, you get to watch their dynamic beyond their characters so many years later. It’s fun to watch them reminisce. Reboot, you get the watch the characters unfold and when there is a story to truly be told and it wasn’t done just for show, it’s great. #PopChat
— Kristine (@kristineiza) November 20, 2020
Q:
A6.
It’s weird; even though I’m obviously #TeamTaylor because it’s her work and her art that made all these other people rich… it also made HER very rich, and is that the trade-off? Your art becomes a product that no longer belongs to you, buuuut, millionaire?#PopChat pic.twitter.com/Qp09xiU2jy— Christine Gritmon #ChatAboutBrand ❤️ (@cgritmon) November 20, 2020
A6: In my opinion it depends if your art is a mass market product or not. For example movies are a mass market art form so for it to be successful it needs involve business minds. However a painter can make millions in just one sale. So they can be more free. #popchat
— Stats Guy Sam (@StatsGuySam) November 20, 2020
A6: For Scooter it was a way to stash cash & flip for a profit while being petty. The music industry is rough on artists actually owning their work.
Finding that balance between artistic integrity & jumping through the corporate hoops will always be a challenge#PopChat
— Dakota Snow (@DaksAhoy) November 20, 2020
A7. Definitely something bigger looking at all the previous names who have won – I think there’s an element of confidence, relevancy and ongoing success that they take into account (although good looks don’t hurt lol) #PopChat pic.twitter.com/VUKMvwOd01
— Chantelle Marcelle (@ccmarce_writes) November 20, 2020
A7: I think it started as a way to objectify and swoon over an actor’s looks, but now a lot more is considered and focused on, such as what they advocate for, philanthropy, etc. Michael B. Jordan is a top-class man that does so much for communities, so he deserves it. #PopChat pic.twitter.com/CIETXU6jYS
— Kendra Cornell (@kendra_cornell) November 20, 2020
A7. Looks are subjective, but I think it’s a combination of impact, relevance, and looks. He’s attractive and talented as well as relevant. A trio of reasons he was the right choice. #PopChat
— Rebecca Reynoso (@rebeccasreynoso) November 20, 2020
Did you miss out on #PopChat this week? Join us every Friday at 1 p.m. ET! Follow me on Twitter at @brianne2k.
READ MORE: The Fresh Prince of Bel-Air on Brand Storytelling
