The Problem with “No Problem”
Start from the beginning.
You think this would be a no-brainer, but more often than not, we skip right to the highlights. When your audience understands where you’ve been, the more they can appreciate where you are now.
Include a photo of the subject or interviewee.
Your audience wants to put a face to the story, and a quote means so much more when you can see who said it. Also, research indicates that pictures increase trust.
Do you think Will Smith LIKED telling the story about his mom kicking him out of the house to live with his aunt and uncle in Bel-Air? No, but the most compelling stories shine a light on challenges or the uncomfortable.
Illustrate a transformation.
We always enjoy transformational content because it’s clear to see the full story of before and after or then vs. now. If you can, complement written stories with visuals to show growth or change.
READ MORE: Pop-Up Video’s Lesson for Content Creators