lead generation, email marketing, social media strategies

4 Things TikTok Does Better than Every Social Media Platform

If you didn’t make up dances with your friends, did you even have a childhood? I have vivid memories of hosting sleepovers with my friends where we’d either choreograph our own dances to whatever was on the radio, or copy moves from…

Every Social Media Platform Explained as a 'Friends' Character

Social media encompasses several different platforms that we all know and love, but for your strategy to succeed, you can’t treat them all the same. From Facebook to Instagram, Twitter to YouTube, and LinkedIn to now TikTok, each channel…

This Christmas Card Trend Can Help Your Marketing

When is the appropriate time in your relationship to send a family Christmas card? As Ross Geller would say, it’s a pretty big step. My husband and I love each other very much, but I’m pretty sure Christmas cards aren’t…

Why Boomerangs are the Worst Thing to Happen to Instagram

It seems like I can’t go a Sunday morning without seeing a Boomerang of clinking mimosas on Instagram.  As much as I love mimosas, this bothers me. Look, I’m not here to rain on the basic bitch parade — if you’re on…
small-biz

The Big Mistake Your Small Business Is Making on Instagram

Every time I see another small business in my community shut its doors, I think about the 1998 modern classic, You've Got Mail. Source: Warner Bros. I’ve never owned a brick-and-mortar business of my own, but Meg Ryan's character helps…
Peloton commercial

In Defense of Peloton’s Awkward Holiday Commercial

Peloton is facing backlash for a commercial they released on November 21 amidst the holiday shopping season. Seriously, Twitter is having a field day with this one. Check out the commercial, "The Gift That Gives Back," below.  https://www.youtube.com/watch?v=pShKu2icEYw Did…

The Secret Science Behind Red Bottom Shoes

Source: Getty In my last podcast episode of Making the Brand, my guest Gina and I talked about about what bloggers can learn from Sex and the City. One of the things we touched on was Carrie Bradshaw’s obsession with shoes, which really…

Seasonal Sales: The Pumpkin Spice Phenomenon

There’s something magical about the fall. The leaves are changing, the temperature is dropping, and football season is in full swing.  But perhaps what people most look forward to during this change of season is pumpkin flavored…

This Backstreet Boys Song Is Actually About Your Bad Marketing

It seems as if there is a song to overcome every personal obstacle — a breakup, low self-esteem, a tough workout, or even the loss of a loved one. There is inspiration in lyrics everywhere you turn. But sometimes, songs can even help…
Photo by Reisig & Taylor/NBC/NBCU Photo Bank via Getty Images

Phoebe Buffay Proves Your Email List is Your Biggest Asset

Perhaps Phoebe Buffay is the most enterprising character in Friends. With an unconventional education background, Phoebe worked some odd jobs in her career. Before becoming a masseuse, she mugged people on the street. She also had brief…