Live Shopping: How Small Businesses Can Sell More on Social Media

by Brianne Fleming | Aug 8, 2026 | Marketing

I saw a post in a local Facebook group the other day that bummed me out. 🥲

A small boutique owner was struggling. Sales were down. Traffic was down. And this was during what should have been her busiest season.

I did some digging and noticed the shop had a consistent, active, and overall solid Instagram presence.

So why not meet their audience where they already are? 🤔

That’s where live shopping for small businesses comes in — selling products in real time through live video.

Live shopping isn’t new… you’ve seen it on QVC! But for years, live shopping felt reserved for big brands with big production budgets.

Now? Anyone can do it on social media. 🎉

The great thing about live shopping is how it flips a traditional in-store experience on its head.

Think about walking into a quiet store. Products sit on shelves waiting to be discovered. If you need help, the ice has to be broken — and asking questions can feel awkward.

Live shopping removes that friction by letting business owners lead the interaction. 🤩

Instead of waiting for someone to walk through your doors, you can bring that experience directly to the people who are already following you online. You can show them a product, answer their questions, make recommendations, and help them decide what to buy — all in real time.

And that’s where I think live shopping gets particularly interesting for small businesses.

If you run a local boutique, for example, a live shopping stream could look like a “Gifts Under $50” live where you walk through your bestsellers. You could style one piece three different ways for three different people, create gift bundles in real time based on viewer comments, or answer sizing, fit, and care questions that might otherwise end up sitting unanswered in your DMs.

You could even turn it into a kind of virtual personal-shopping experience: Tell me who you’re shopping for, your budget, and a little about them, and I’ll help you find something.

That’s a very different experience from simply posting a product photo and hoping someone clicks over to your website.

You’re helping people shop.

AND it’s a more active use of your time than passively sitting behind a register waiting for someone to walk in.

If you’re already spending time creating content for social media, you already have an audience you can invite into the store — you just need to give them a reason to show up.

So if sales feel slow, the issue probably isn’t your product.
Your audience just needs a more convenient way to learn about it.

Sometimes that means a better product photo. Sometimes it means a helpful email. And sometimes, it might mean getting on camera and showing people exactly why they need that thing you’ve been trying to sell.

How to Get Started with Live Shopping

You don’t need a huge following or a complicated production setup to experiment with live shopping. Start with the audience you already have and choose a simple reason for them to join you.

Maybe it’s a new-arrivals preview. Maybe it’s a holiday gift guide. Maybe it’s a styling session or a live Q&A.

The goal isn’t to create a perfectly polished television shopping experience.

It’s to make shopping easier.

Ask questions. Respond to comments. Let viewers tell you what they want to see. If someone asks about sizing, answer it. If someone says they’re shopping for their sister, help them find something.

In other words, make it feel like shopping with a really helpful friend — not watching a commercial.

That’s where the magic of live shopping happens.

Want to try live shopping?

I put together a Beginner’s Guide to Live Shopping to help you get started. It walks you through the basics of creating your own live shopping experience, so you don’t have to figure it all out from scratch.

And if you liked this idea, you’ll probably like By Popular Demand — my newsletter where I share practical marketing ideas, pop culture-inspired lessons, and a little Y2K nostalgia along the way.

Frequently Asked Questions About Live Shopping

What is live shopping?

Live shopping is a way for businesses to sell products through live video. Customers can watch products being demonstrated, ask questions, interact with the seller, and learn more about what they’re considering buying in real time.

How can small businesses use live shopping?

Small businesses can use live shopping to showcase new products, walk through bestsellers, create gift guides, demonstrate products, answer customer questions, offer styling advice, and create a more personal shopping experience online.

Can I use Instagram for live shopping?

Yes. Instagram Live can be used to showcase products, interact with your audience, answer questions, and direct viewers to your website or another place where they can purchase.

Do I need a large following to try live shopping?

Not at all. You don’t need a massive audience to experiment with live shopping. In fact, a smaller but engaged audience can be especially valuable because live shopping is built around conversation and interaction.

What should I sell during a live shopping event?

Start with products that are easy to demonstrate, explain, style, or recommend. New arrivals, bestsellers, gift ideas, products under a specific price point, and products customers frequently have questions about can all work well.

Is live shopping like QVC?

The basic concept is similar. Both use live video to showcase products and encourage people to shop. The big difference is that today’s small businesses can create their own live shopping experiences through social media without needing a television studio or a huge production budget.

Ready to Give Live Shopping a Try?

You don’t have to wait for foot traffic to pick back up.
You don’t have to hope the algorithm suddenly sends more people your way.
And you definitely don’t need a million followers.

You can start with the people who are already paying attention.

Give them a reason to show up. Give them a reason to ask questions. Give them a reason to stick around long enough to see why your product is worth buying.

That’s the opportunity with live shopping.

And if you’re ready to experiment with it, I made something to help:

Brand Marketing vs. Direct Marketing: Helping People Believe, then Buy

by Brianne Fleming | Sep 16, 2022 | Marketing

In the lovable Apple TV series, Ted Lasso, the title character played by Jason Sudeikis has a one-word message to help his players get in the game: Believe.

It turns out that this simple, yet powerful lesson from the locker room can also apply to your marketing.

The Two Types of Marketing

Marketing is a broad term, but there are actually two subsets of marketing: direct-response marketing, and brand marketing.

You may find that you identify with a specific type of marketing a bit more based on your interests and skillsets. For instance, I consider myself more of a brand marketer vs. a direct-response marketer.

So what’s the difference?

Brand marketing is about getting your customer to believe in your product or service. Its goal is brand awareness. Brand marketing generally comprises initiatives like organic social media, PR, reputation management, traditional advertising, community engagement, and any storytelling effort. Brand marketers set out to inspire your audience to think positively of your brand. This encourages conversion but doesn’t directly produce it.

That’s where direct-response marketing comes in.

Direct-response marketing is considered ‘action marketing’ because its tactics facilitate a purchase. Its goal is conversion. Online advertising, email, SMS, and paid social are all examples of direct-response marketing because your customer can take action and convert in the moment. They’re just a few clicks away from a purchase.

To put it simply, direct marketing helps people buy, whereas brand marketing helps people choose.

How Do We Choose?

What makes you choose a brand over its competitors? It may come down to straightforward qualifiers like better quality, price, or availability.

But your brand’s reputation, values, and personality also play a role. And it’s brand marketers who manage your brand’s reputation, communicate your values, and display your personality through the tactics I previously mentioned.

Even if your brand is the highest quality, readily available, and priced within your customer’s budget, they probably won’t choose you if they have negative perceptions of it. Your investment in direct-response marketing touchpoints will be more effective if your customer has a positive association of your brand. Your digital advertising will be met with a stronger willingness to convert, thanks to brand marketing.

The Brand Marketing Conundrum

When it comes to these two types of marketing, brand marketing presents a certain challenge in contrast to direct-response marketing. Brand marketing is difficult to measure, whereas direct-response marketing is more black and white. This is because you can easily trace a conversion back to the direct-response tactic that produced it thanks to something called last-click attribution.

According to HubSpot, last-click attribution “is when you give all of the credit for a conversion to the last touchpoint in the buyer’s journey — it assumes the final touchpoint is what ultimately influenced the lead’s decision to convert.”

The problem here is that last-click attribution discredits brand marketing efforts. Your customer probably wouldn’t convert if not for the countless brand marketing touchpoints that preceded the conversion. Not to mention, brand marketing is typically a long game. It often requires weeks, months, or years of fostering goodwill so that your audience will gladly choose your company when they’re ready to buy. But as far as measuring what generated revenue, the last click gets the point.

What This Means for Brand Marketers

Last-click attribution puts brand marketers in a difficult position because it’s hard to prove their value. How can social media managers, brand managers, PR professionals, creative strategists, copywriters, and community managers quantify their efforts without easily tying them to revenue?

This is also how social media as a strategy, and also a profession, gets diminished. Sometimes people are unable to see the value in that meme you posted, the TikTok trend you participated in, or the tweets you wrote. But every piece of content helps create relationships, build trust, and inspire customers to choose you over the competition.

One of the best opportunities for brand marketers to demonstrate their value is to measure brand sentiment.

What is brand sentiment? It’s the attitude and feelings people have about your brand. Brand sentiment can be positive or negative, and it’s known as an indicator of your brand’s overall health.

There are several social listening tools and brand health analyses that can help you determine your brand sentiment. For example, that one social media post may not have necessarily created a direct path to conversion, but its story sparked a ton of positive engagement.

Brand marketers work tirelessly to ensure people perceive your brand in a positive light. They convey your company’s culture and motivate a prospective customer to choose you whenever they end up in buying mode. They also cultivate community and nurture customers into brand loyalists who believe in your brand and inspire others to do the same.

Companies that only operate with the bottom line in mind are in it for the wrong reasons. If you serve your customers, strive to do the right thing, and exemplify a strong brand purpose, you’ll meet your goals. With the help of brand marketers and direct response marketers working together, revenue will follow.

Kelly Clarkson Proves Karaoke is Your Key for Better Social Media

by Brianne Fleming | Aug 10, 2022 | Marketing

Being a talk show host on cable television isn’t as easy as it used to be. The ’90s gave us Ricki Lake, Jenny Jones, and our queen, Oprah. In 2022, Maury is still conducting DNA tests, and Ellen DeGeneres just wrapped up her final season.

With so many cord-cutters and people spending more time scrolling TikTok than watching TV, today’s talk show hosts need to be extra compelling to capture attention.

Kelly Clarkson has been hosting her show going on three years now, and if you ask me, she’s doing an amazing job. There’s something about Kelly’s personality that makes us feel like she’s just like us, although we know no one has a voice like hers.

Speaking of her voice, Kelly incorporates a daily segment that promotes the show in a way that’s true to the talent that made us fall in love with her in the first place. Can you believe it’s been 20 years since she won our hearts as the first American Idol?

Kelly Clarkson’s Social Media Brilliance

To start every episode of her show, Kelly takes the stage to sing a cover of a popular song. It can be the latest Billboard chart-topper, or a throwback that hits us right in the feels. The segment is branded as #Kellyoke, and it may be my favorite use of a branded hashtag for a few reasons.

• It’s not a gimmick. #Kellyoke lets Kelly do what she does best: sing. She’s even compiled the songs into a mini album released earlier this year. My favorite is her cover of ‘Happier Than Ever’ by Billie Eilish.

• All the songs she performs are requests from the audience. This is a brilliant way to foster fan engagement and make her viewers feel like they are contributing. It also creates a powerful storytelling moment. After each performance ends, Kelly will interview the fan who requested the song. Nine times out of ten, there’s a heartwarming backstory about why the song is meaningful to them.

• The covers are shareworthy. You’ll often see them shared on social media after Kelly elevates a song with her own rendition. This is a perfect opportunity to keep her talk show top of mind simply by sharing a fresh new cover every day. The concept is consistent, but each performance is unique. It’s repeatable but never stale. It’s also a great way to tap into new audiences by appealing to different fandoms across generations, depending on the song choice.

• It’s a fully integrated idea. The Kellyoke concept is bigger than her talk show and social media. She and her team are taking it on tour with the Kellyoke bus, where they’re searching for the next big star to sing with Kelly. They’re making stops in New York, Chicago, Dallas, and LA. This is such a fun and creative guerrilla marketing strategy!

What is a repeatable content idea you can incorporate into your marketing strategy? If you need help coming up with surefire themes that help you become a more strategic and efficient creator, check out this article about how to apply the content formula.

Why Social Media is a Lot Like Karaoke

There are a lot of takeaways from Kellyoke, but there’s also something we can learn about marketing and social media from the regular ol’ karaoke you do with your friends during a rowdy night of bar hopping.

In fact, social media and karaoke are actually very similar.

Whether karaoke is your jam or not, it’s a special form of live music. The audience gets to come on stage and share the spotlight. They get their own moment to shine.

To an extent, you can mimic this magic on social media, but most brands get it wrong. They treat their social media more like a solo act.

They hog the mic and make it all about them. They don’t invite others to participate. They focus more on promoting something instead of making people feel part of something.

Your path to conversion starts with more conversation. Instead of always talking at your audience, listen, engage, and share the stage.

Attention is Earned on Social Media

So, how can you make your audience go from a passive person in the crowd, to an engaged participant who is on the metaphorical stage, singing your praises?

A common misconception about social media is that we automatically have our audience’s attention. But just because someone follows you doesn’t mean they follow you. This is quite literally the case because social media algorithms may not distribute your content. But beyond that, your content has to be interesting to capture attention.

Your audience will only feel prompted to engage if your content resonates with them.

More brands need to realize this truth: people want to talk about themselves. It’s not about what your product or service does, but about how it fits into your audience’s lives.

When you find more ways to relate to them and make them feel seen and heard, they’ll find more ways to support you. They will also feel more comfortable opening up and engaging with your content.

With everything you post, ask yourself what’s in it for your audience.

Will they see themselves in your content and identify with it?
What emotion will it make them feel?
Does this content address a relatable perception, pain point, or objection they face?
Why will it resonate? What makes it relatable?

And frankly, why should they care? As marketers, it’s important to practice putting yourself in your customer’s shoes as often as possible. It’s far too easy to get caught up in our company’s initiatives, deadlines, meetings, and corporate ivory towers that by the time you share something with your audience, we’ve lost our way a bit. But it’s always about them.

Sparking Engagement the Right Way

Lastly, I’ll leave you with another thing to keep in mind when creating content.

I see a lot of businesses that think simply posting on social media is enough — as if each post is just to check a box for the day. The biggest mistake you can make is posting and expecting engagement instead of proactively inviting it.

I’m not saying every social media post needs a call-to-action, but why not be direct and tell your audience exactly what you want them to do?

I’ve spoken about this during marketing seminars and one thing people aks is, what happens if you ask a question on social media and nobody responds?

There are two answers to this:

1. Your question may be too complicated or open-ended. People are scrolling through social media — they’re not taking an exam. Simplify your question, or incorporate an easy opportunity to engage like a poll with limited answers. There’s more on this in this post: How the Boy Band Wars Can Boost Your Social Media Engagement

2. We always start off talking to an empty room. If you’re starting from scratch, assume your content won’t get a lot of engagement right off the bat. But if you keep at it, one day, one person will respond. And with the nature of social media, that one person’s response will amplify your post. Their own followers may see it pop up in their feed, and then one more person responds. Audience building is something that compounds over time.

Be patient. Growing your brand and attracting an audience takes effort, consistency, and creativity. Be okay with posts that flop, because it will happen. Experiment and try again. And as Kelly Clarkson says, the posts that don’t kill you make you stronger… or something like that.

READ MORE: The Fool-Proof Content Marketing Formula

RELATED: All the Small Things Content Creators Need to Remember

How the Boy Band Wars Can Boost Your Social Media Engagement

by Brianne Fleming | May 31, 2022 | Marketing

Social Media is a Skill

READ MORE: All the Small Things Content Creators Need to Remember

All the Small Things Content Creators Need to Remember

by Brianne Fleming | Jan 3, 2022 | Marketing

It’s no secret that my love of teenybopper boy bands is a big part of my personality. And while I was never the girl at the rock show, I still had love in my heart for Blink-182.

I was driving in my car the other day and “All the Small Things” by Blink-182 was playing. You may remember that Blink-182 was in their prime during the Y2K boy band era, and that this music video actually mocks the Backstreet Boys, *NSYNC, 98 Degrees, Britney Spears, and Christina Aguilera. 

It actually won an MTV Video Music Award in the year 2000, beating out Destiny’s Child, the Foo Fighters, *NSYNC, and Red Hot Chilli Peppers. 

But the song got me thinking about all the small things marketers and content creators have to worry about. It’s one of those fields where you really have to sweat the small stuff. (Work sucks, I know). 

 

 

But this is because the small details are the difference makers. They determine if that big piece of content you spent forever on actually gets seen.

 

You could have the best, more informative email, but it’s pointless if nobody opens it.
You could spend hours and hours making an incredible video, but what if nobody watches it?
Or you could write the most helpful blog post that never gets read. What a shame that would be, not only for you who spent time on it, but for the person who is now missing out on the value you could have provided. 

All the Small Things Content Creators Need to Optimize

Blog Posts

Blog posts are so powerful and can be huge traffic sources for your website!

As you write your blog posts, you first need a title that is compelling. If your title doesn’t interest the reader and inspire them to click, your blog post will never get read.

A good rule of thumb is to always incorporate what’s in it for your audience. How will this blog post help them? Does it solve a problem? Is it something they can relate to?

A common format is listicles, but even those need a bit more information to be successful.

For example, something like “5 Best Travel Destinations” is decent, but too broad. Narrow this post so it calls out something specific that make resonate with your audience. Something like “5 Honeymoon Destinations That Won’t Break the Bank” or “5 Unique Cities to Explore on Your Next Girls Trip”. These are specific enough that it allows someone in your audience to clearly identify with them.

Once you compel someone to click, you also have to compel them to stick around. Write a powerful first paragraph that confirms your content is worth reading.

Your blog posts also need to be rich with relevant keywords. Incorporate these in subheadings and throughout the post, but don’t overdo it. Create a customized URL that features the keyword, instead of something like blogpost-november.html. The keywords are the cues Google needs to serve your post to your audience.

The goal of a blog post is to build your audience, right? In that case, your blog should also feature opt-in forms, at least on the sidebar. You also can offer a lead magnet or content upgrade, such as a free download, to capture an email address. Put a sign-up form at the end of the post, or even as a pop-up! You might think pop-ups seem spammy, but they work well if you offer something your audience will actually want.

Want to keep people on your site longer? Recommend related posts or pages for them to check out. “If you liked this, you’ll also like this” kinda thing. This is called interlinking and helps your audience move through the site, nurturing them along the way. 

Long-Form Video

Content creators understand the importance of video! The first thing I’ll say about video is that your video’s audio quality is actually more important than video quality.

Your audience will still watch if your lighting isn’t perfect, if your room is messy, or if you’re wearing sweats. But if your audio is bad, it makes the video unwatchable.

To instantly elevate your videos, invest in a decent microphone. You can find some good ones on Amazon for less than $150. If you’re big into video, a great mic will be the gift that keeps on giving.

You’ll have the biggest chance of success with video if you don’t waste a second of your audience’s time. The worst is to click a video and the entire time your audience is thinking “get on with it already!”. Incorporate a strong hook, get straight to the point, and cut out the fluff. You can do this and still incorporate your personality through your expressions and overall delivery.

That’s all part of creating the video, but there are several housekeeping items you must complete to optimize it on YouTube. Like blog posts, your video also needs to have a detailed title and description that is rich with relevant keywords. Remember, YouTube is a search engine!

The most common, heartbreaking mistake I see on YouTube is when a video doesn’t have a custom thumbnail. Your thumbnail is an opportunity to attract a viewer. Rather than using a default thumbnail that’s just a still from the video, design something strategic. Make it informative and eye-catching, with bold fonts and a helpful or humanizing image. Uploading a video without customizing a thumbnail is a huge missed opportunity.

Also remember that if you share your videos outside of YouTube, such as on Twitter or Instagram, you should absolutely include captions. This makes your video accessible to the hearing impaired and is the considerate and inclusive thing to do. As content creators, this needs to be a priority.

The same goes for Instagram Stories. Keep in mind that many people watch Instagram Stories without sound. Use the captions sticker or add descriptive text overlays to make your story effective with or without sound.

Instagram

While on the subject of Instagram Stories, enhance your engagement by looking for more opportunities to include engagement stickers.

Can you add a questions sticker or relevant poll? In my book, the idea is to make social media a two-way conversation every chance you get! Also, don’t forget to include hashtags on your feed posts if you want to increase your reach, just make sure they aren’t too broad.

If you want more eyes on your Instagram content, you’ll need more followers, and much of that starts with having a bio that compels people to follow you. You’d think it would go without saying, but make sure you have a clear profile picture, whether it’s a photo of your brand’s logo.

Spend time writing a bio that with endear your audience and inform them of exactly what content they can expect. You want to make them feel like they’re in the right place when they land on your profile, and that your content will help them in some way.

Include a link to your website or a lead magnet that will interest your audience. The worst thing you can do is include a LinkTree link with 17 different options. This is overwhelming. You’re better off directing them to your website’s homepage where they have a clear navigation, or to a simplified LinkTree.

Email

Lastly, let’s cover email. If you think email is dead, you’re mistaken. It’s still one of the best ways to reach for content creators to reach their audience, and is where you can find your warmest audience. If someone has willingly subscribed to your email list, they are way more likely to convert than a passive social media follower.

Aside from writing emails that are packed with value, the main thing I want to remind you is not to overlook your subject line. The success of your email hinges on your subject line. If you rush it and write something that isn’t interesting, the recipient won’t even open the email.

A quick tip I’ve tried to write subject lines is to include the word ‘you’ or ‘your’. It forces you to speak directly to the subscriber, which likely means you’re communicating what’s it in for them. The subject line becomes audience-focused vs. brand-focused, which will increase the chances of your email being opened.

Small Changes, Big Differences

What are some of the other small things content creators should keep in mind to help content perform better? It’s easy to get caught up in the excitement of creating, but don’t overlook these little details. They truly can make or break your content. 

READ MORE: TRL and the Magic Formula for Raving Fans

READ MORE: The Problem with the MTV Video Music Awards 

User-Generated Content isn’t Always Great Content: How to Use It Wisely

by Brianne Fleming | Aug 3, 2021 | Marketing

I was going down a YouTube rabbit hole the other day and I ended up watching an old episode of TRL from the year 2000. Melissa Joan Hart and Britney Spears were hosting in Carson Daly’s absence. Besides the fact that Mambo #5 was on the countdown, I was reminded of something even more interesting.

Melissa Joan Hart starts talking about a contest TRL is running where audience members can submit original artwork to potentially be featured on TRL merchandise. She and Britney introduce the artists and share the designs on screen — all of which were hand-drawn sketches.

But what I found most remarkable was how Melissa and Britney called the audience to action. If others were interested in submitting their artwork to the contest, they couldn’t upload it to social media. They had to FAX it in. I couldn’t help but smile when TRL’s fax line popped on the screen: (212) 258-8719.

You can watch around the 3-minute mark here:

Think about how limiting this was. I imagine there were thousands of people who would’ve wanted to enter their designs, but the barriers to entry were high. They couldn’t fire their work off in an email, submit a form, or upload to social media. They had to have access to a fax machine. 

I wonder if marketing and social media managers know how lucky we are today. On a daily basis, our audience gifts us a bank of content we can share from our brand channels, with their permission of course. And on the other side of that, your audience has more opportunities to express themselves and share content that is meaningful to them. 

The opportunities for user-generated content are endless. We can receive unlimited content, all in an instant. But just because you could use UGC, doesn’t always mean you should. Let’s discuss some considerations when managing and sharing user-generated content. 

How to Make the Most of User-Generated Content

I’ll start with the hardest, yet most important tip. Screen your UGC! While we love content that is authentic, you should still have a level of standards before reposting a piece of content. Some UGC is good, but not good enough. Look for basic quality guidelines like image clarity, lighting, audio quality, etc. 

Ask yourself if you’re sharing this piece of content because it’s helpful, informative, or entertaining to your larger audience, or if you’re only sharing it simply to spotlight the original user. 

You can still express gratitude and show appreciation for the user without reposting their content. A simple DM, comment, or like on the post is often enough to make the user feel special. You’re not leaving them out, and they’re just as likely to keep posting just for being acknowledged. 

Also, remember there are certain etiquette rules when it comes to user-generated content. First of all, always ask permission before resharing it. Just because a user shared it on their own channels, doesn’t necessarily mean they’d like it broadcast to your entire audience. Plus, reaching out to thank them for the content and ask permission only strengthens the relationship. It’s much better than just taking their content without initiating a conversation. 

Okay, so now you’ve determined the UGC is high enough quality and you have permission to share. But your job goes beyond simply retweeting or reposting. In order for your UGC to have the most impact, you have to give it meaningful context.

This is where most UGC, including testimonials, falls flat. Unless the content does a great job storytelling all on its own, you will likely have to provide those additional details. 

For instance, let’s say you’re a realtor who is tagged in a photo your clients posted standing in front of their new house you helped sell. Rather than just reposting it, tell us more about the couple and how you met their needs. Give your audience something they can potentially relate to as well. Is this a young couple who is expecting their first child and needed more space? What were they looking for in a home and where did they find it? How desperately were they searching before you were able to help?

This added background helps your larger audience see themselves in the content, too, and realize that you have the solution they may need. “If it worked for them, it will work for us.”

Lastly, remember that attention is scarce. If you reshare every single piece of UGC without context or adding value, you will slowly chip away at your audience’s attention, and they may tune you out for good. 

For example, if you run a fitness studio and you often get tagged in your customers’ post-workout mirror selfies, resharing several of these back-to-back, day-after-day is BORING. There are only so many Boomerangs we can take! 

We’ve all seen those brands with endless Instagram Stories that don’t hold our attention. And don’t even get me started on those people who tag a friend in a post, then that friend reshares the tag, and then the original tagger reshares the tag! You’re just spamming your audience at that point.

When someone on Instagram tags a friend in a story and then that friend shares it to their story and tags the person who tagged them and then that person shares the tag of the tag to their story pic.twitter.com/cq89MPCpvi

— Brianne Fleming (@brianne2k) October 2, 2020

Don’t just reshare so you have a steady stream of content. Reposting all of your UGC can be tempting, and it surely makes our jobs easier, but it can do more harm than good. 

You know how it goes… always make sure your content adds value. It has to be worthwhile. 

READ MORE: The Fool-Proof Content Marketing Formula

READ MORE: TRL and the Magic Formula for Raving Fans