lead generation, email marketing, social media strategies

The Secret Science Behind Red Bottom Shoes

Source: Getty In my last podcast episode of Making the Brand, my guest Gina and I talked about about what bloggers can learn from Sex and the City. One of the things we touched on was Carrie Bradshaw’s obsession with shoes, which really…

Seasonal Sales: The Pumpkin Spice Phenomenon

There’s something magical about the fall. The leaves are changing, the temperature is dropping, and football season is in full swing.  But perhaps what people most look forward to during this change of season is pumpkin flavored…

This Backstreet Boys Song Is Actually About Your Bad Marketing

It seems as if there is a song to overcome every personal obstacle — a breakup, low self-esteem, a tough workout, or even the loss of a loved one. There is inspiration in lyrics everywhere you turn. But sometimes, songs can even help…
Photo by Reisig & Taylor/NBC/NBCU Photo Bank via Getty Images

Phoebe Buffay Proves Your Email List is Your Biggest Asset

Perhaps Phoebe Buffay is the most enterprising character in Friends. With an unconventional education background, Phoebe worked some odd jobs in her career. Before becoming a masseuse, she mugged people on the street. She also had brief…
salesperson

6 Irresistible Words to Help You Sell Better

If you’ve ever worked for a non-profit, you know how rewarding yet challenging fundraising can be. Non-profits depend on donations, events, auctions, etc. in order to advance their cause and continue the work that they do. But sometimes,…

What Brands Could Learn From Jennifer Lopez's Phone

This past July, I had the pleasure of seeing Jennifer Lopez in concert on her It’s My Party Tour. It was the second time I’d seen her perform live, but this time was special. This tour was to celebrate her 50th birthday with the people…

Upgrade Your Audience Research with an Empathy Map

It’s the first thing you’ll learn in any marketing class: know your audience. When it comes to content creation, you can’t know what your message should be if you’re not clear on who it is for. Most of the time, brands tackle…
taylor-swift-discount

A Lesson About Discounting from Taylor Swift

The next time you think about discounting your products, think of Taylor Swift. Today, her new album, Lover, dropped, and she has people all over the world lining up outside brick-and-mortar Target stores to pick up not one, not two,…
content-creators

What Content Creators Can Learn from Ariana Grande

She’s small but mighty. Sassy but smart. And love her or hate her, she seriously has the voice of an angel.  This week, Ariana Grande made history by becoming the first artist to claim the No. 1,  2 and 3 spots simultaneously…