#PopChat — December 18

#PopChat — December 18

Our #PopChat discussion this week talked about Perez Hilton, tabloid culture, brand rivalries, fan criticism, tattoos, and reboots.

All questions were based on these pop culture highlights:

 

#PopChat Questions

Everyone who participates in #PopChat is just brilliant! Below, I’ve compiled a few answers to each question. To view the full chat, check out this Twitter moment!

Q1: Celebrity blogger Perez Hilton was banned from TikTok after posting negative comments on videos from Charli D’Amelio, Addison Rae, etc. Many young users petitioned to remove him. Are we becoming less tolerant of toxicity on social media? Why or why not?

 

 

 


 

Q2: How has social media changed tabloid culture and celebrity gossip?

 

 

 


 

Q3: Christina Aguilera turns 40 today! Yet she is still often compared to Britney Spears. How can people or brands overcome constant comparison and build their own loyal audiences?

 

 

 

 


 

Q4: After music artist Lizzo posted videos about a juice cleanse, fans accused her of buying into diet culture and no longer promoting body positivity. When does a fan or customer’s feedback cross a line?

 

 

 


 

Q5: A new movie trailer for ‘Palmer’ starring Justin Timberlake was just released. Who is another celebrity who successfully pivoted to acting? What makes or breaks this transition?

 

 

 


 

Q6: Comedian Pete Davidson is supposedly having all of his tattoos removed. Do you consider tattoos part of someone’s personal brand? Why or why not?

 

 

 

 


 

Q7: After much anticipation, disappointed Lizzie McGuire fans learned a reboot isn’t happening after all. How should brands handle it when they overpromise and underdeliver?

 

 

 

 

Did you miss out on #PopChat this week? Join us every Friday at 1 p.m. ET! Follow me on Twitter at @brianne2k.

 

#PopChat — December 11

#PopChat — December 11

Our #PopChat discussion this week talked about Taylor Swift’s evermore, KFC + Lifetime, Crocs + Post Malone, Selena, TikTok, Tiffany Haddish, and more!

All questions were based on these pop culture highlights:

 

#PopChat Questions

Everyone who participates in #PopChat is just brilliant! Below, I’ve compiled a few answers to each question. To view the full chat, check out this Twitter moment!

Q1: Taylor Swift surprised her fans with the release of her second album, evermore, last night. It’s her second album in 5 months. When it comes to content creation, what is the difference between consistency vs. volume?

 

 

 

 

 


 

Q2: “Evermore” is considered the sister-album to Taylor Swift’s folklore album. The branding and cover art are similar. How do you determine when to continue a brand story or start a whole new campaign?

 

 

 

 


 

Q3: Crocs partnered with rapper Post Malone on their fifth special edition shoe, which sold out. When do you know if a partnership makes sense?

 

 

 

 


 

Q4: Lifetime announced an original mini-movie, ‘A Recipe for Seduction’. One of the characters is KFC’s Colonel Sanders, played by Mario Lopez. What should brands keep in mind when playing jokes on their audiences?

 

 

 

 


 

Q5: The producer of the 1997 biopic, Selena, is suing Selena’s family over their involvement in the new Netflix bioseries about her life. He claims he “owns the rights to her life story.” As content creators, do you understand his side?

 

 

 

 


 

Q6: Musical theater fans on TikTok started a viral trend about the Disney/Pixar film, Ratatouille. Broadway’s production company noticed and is now turning it into a real musical. What is a lesson from this?

 

 

 

 


 

Q7: Actress Tiffany Haddish was offered the opportunity to host a GRAMMYs pre-show, but without compensation. She turned it down.

Is working for exposure ever reasonable?

 

 

 

 

 

Did you miss out on #PopChat this week? Join us every Friday at 1 p.m. ET! Follow me on Twitter at @brianne2k.

 

#PopChat — December 4

#PopChat — December 4

Our #PopChat discussion this week talked about brand collaborations, data, brand inconsistency, perfection, and more.

All questions were based on these pop culture highlights:

 

#PopChat Questions

Everyone who participates in #PopChat is just brilliant! Below, I’ve compiled a few answers to each question. To view the full chat, check out this Twitter moment!

Q1: Speaking of cookies, Lady Gaga is partnering with Oreo for special edition cookies inspired by her Chromatica-album. What is a marketing takeaway from this collaboration?

 

 

 


 

Q2: In three words, describe what makes #SpotifyWrapped so special. 

 

 

 


 

Q3: As part of his media strategy, Harry Styles keeps a low profile most of the year. His interviews are sporadic and typically coincide with a big launch. What can be the advantages of inconsistency?

 

 

 


 

Q4: People magazine released their People of the Year. Who is a celebrity or leader who you feel made an impact in 2020 and how?

 

 

 


 

Q5: Ryan Reynolds launched a campaign for Match called “Match Made in Hell”. It featured a sneak peek of Taylor Swift’s new recording of “Love Story”. Why does everything Ryan and Taylor touch turn to gold?

 

 

 


 

Q6: In an interview with Adweek, Paris Hilton said she used to portray a perfect life, but telling her true story has freed her and given her new purpose. What advice would you give to someone who tries to portray perfection online?

 

 

 

 


 

Q7: A New York Times article said late singer Selena bonded with her fans by being approachable, no matter how famous she became. How do you think celebrities conveyed approachability before social media?

 

 

 

Did you miss out on #PopChat this week? Join us every Friday at 1 p.m. ET! Follow me on Twitter at @brianne2k.

Also, here’s a relevant episode of Making the Brand about Harry Styles, featuring my friend, Kelsey Christine Anderson!

 

#PopChat — November 20

#PopChat — November 20

Our #PopChat discussion this week talked about the music industry and record sales, fashion and personal branding, seasonal launches, sitcom reunions, art, and more!

All questions were based on these pop culture highlights:

 

#PopChat Questions

Everyone who participates in #PopChat is just brilliant! Below, I’ve compiled a few answers to each question. To view the full chat, check out this Twitter moment!

Q1: The record store chain, Tower Records, went bankrupt in 2006. This week, they announced a return as an online retailer. What can they do to make this revival a success? 

 


 

Q2: In an acceptance speech for People’s Choice Fashion Icon, Tracee Ellis Ross described how fashion helps her hone her creative expression. What role does fashion have in communication?

 


 

Q3: Playboy is hoping to celebrate Dolly Parton’s 75th birthday by recreating her 1978 magazine cover photo. From a marketing standpoint, why do you think Playboy wants to do this?

 


 

Q4: Many fans are confused by Kylie Jenner’s new Grinch-themed cosmetics collection. Do you think this idea is smart or stupid? Why?

 


 

Q5: For the show’s 30th anniversary, The Fresh Prince of Bel-Air cast came together for a reunion special. What is interesting about a sitcom reunion vs. a reboot?


 

Q6: Record executive Scooter Braun sold Taylor Swift’s masters for $300 million. None of the profits go to her. How would you describe the line between art and business?


 

Q7: Actor Michael B. Jordan was named People’s Sexiest Man Alive. In your mind, is this accolade about looks or does it represent something bigger?  

 

Did you miss out on #PopChat this week? Join us every Friday at 1 p.m. ET! Follow me on Twitter at @brianne2k.

 

READ MORE: The Fresh Prince of Bel-Air on Brand Storytelling

#PopChat — November 13

#PopChat — November 13

Our #PopChat discussion this week fostered important conversations about swift content creation, consistency, enhancing experiences, and how brands can leverage the power of music.

All questions were based on these pop culture highlights:

 

#PopChat Questions

Everyone who participates in #PopChat is just brilliant! Below, I’ve compiled a few answers to each question. To view the full chat, check out this Twitter moment! 

Q1: The Saturday Night Live wardrobe team recreated Kamala Harris’ acceptance speech outfit within 85 minutes before broadcasting. 

What is your best content creation tip when speed is a factor?

 


 

Q2: We lost a legend on Sunday — beloved Jeopardy host, Alex Trebek.

What is a business or life we can learn from Alex?


 

Q3: Peloton announced a partnership with Beyoncé. 

How can any brand leverage the power of music to elevate their experience?


 

Q4: With her latest album ‘Positions’, Ariana Grande has had the fastest accumulation of three No. 1 albums ever by a woman. 

Why is consistency so important for artists and creators? 


 

Q5: With Mariah Carey’s help, Amazon launched a new feature, Audible Live. Readers can connect directly with authors during a live interview.

How do you predict this experience could affect the book industry?

 


 

Q6: Considering how “different” 2020 has been, YouTube decided not to do their annual Rewind video recap. 

Was this the right move or a missed opportunity? 


 

Q7: The Netflix miniseries, ‘The Queen’s Gambit’ is igniting the public’s interest in chess.

How can established chess community members capitalize on this surge in popularity?  

 

 

Did you miss out on #PopChat this week? Join us every Friday at 1 p.m. ET! Follow me on Twitter at @brianne2k.

 

READ MORE: What Content Creators Can Learn from Ariana Grande