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Without my internet friend turned IRL concert bestie, Danielle Spurge-Swavely, the Making the Brand podcast wouldn’t exist. In fact, the first time I was ever on a podcast was thanks to Danielle after she invited me on her show to talk about our shared love of the Backstreet Boys.

A little backstory… in 2019 I had recently left my corporate job and was trying to find my way as a marketer, but also as someone who loves pop culture. For the first time ever, I wrote a blog post that combined these two passions. The post was called BSB DNA: Marketing an Album in the New Millennium. It examined how the Backstreet Boys’ latest album DNA went to #1 with the help of social media, in comparison to when Millennium went to #1 20 years prior, before we had so many marketing tools at our fingertips.

This blog post was so niche I had no audience — but I knew fellow BSB fans could appreciate it, so I shared a link in the official BSB Facebook Group. That’s when Danielle saw it, messaged me, and invited me to discuss it on her show, The Merriweather Council podcast.

Although I had never met Danielle, nor had I ever even been on a podcast before, our conversation was one of the easiest, most fun conversations I’d ever had. I remember hanging up and thinking “I don’t know what just happened, but I need more of this”. I felt alive and like I’d found what I was truly passionate about.

And that’s how the Making the Brand podcast was born — a show where I can combine these two loves of mine, with other people who feel the same way.

I’m honored to return the favor to Danielle and host her on my show. This is all thanks to her! We’ve since met in person and have been to several BSB shows together.

“All have to be committed to the same end goal, otherwise it’s not going to work. And I think the Backstreet Boys do that really well.

– Danielle Spurge-Swavely

Listen to the episode below:

In this episode, we discuss topics like:

  • How Danielle and I met online
  • What sets the Backstreet Boys apart from other bands
  • The BSB & *NSYNC Lou Pearlman story (buckle up!)
  • How to handle your competition
  • What makes a strong group, in the workplace and beyond
  • Celebrating 30 years of Backstreet Boys fandom

Links from the episode:

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Here’s why Making the Brand is everyone’s favorite marketing podcast:

“Nostalgia is the best way to learn and Brianne is the best teacher. Using a unique lens, Brianne disseminates information in ways that are fun and relatable.”

– Vincenzo Landino

Related Resources about the Backstreet Boys, Brand-Building, & More!

This Backstreet Boys Song Is Actually About Marketing

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What the Spice Girls Teach Us About Brand Purpose

TRL and the Magic Formula for Raving Fans


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