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From Seventeen to Tiger Beat, YM, J-14, Teen People, and more, an entire generation of teen girls grew up reading teeny-bopper magazines.
In fact, I credit these magazines for leading me to pursue a career in advertising and public relations. I wasn’t just buying teen magazines for the posters of heartthrobs (although I definitely put all the Backstreet Boys posters on my walls).
But I would also consider the copywriting, layouts, ads, photography, and so much more. I would nerd out and dream of working for a magazine one day.
And now with my newsletter, it sometimes feels like I have my own publication! Be sure to subscribe ๐
I spoke with Angel Martinez, who wrote an incredible article on the cultural impact of the teen magazine for Vice. She shares the history of teen magazines, how brands started targeting teenagers, and how they’ve evolved over the years.
“The teams behind these magazines would validate that what teen girls were going through and what we were interested in were all worthy of being treated with sensitivity and care.”
– Angel Martinez
Listen to the episode below:
In this episode, we discuss topics like:
- The history of the teen magazine
- How teen magazines began targeted teenage girls
- Topics covered in teen magazines and how they’ve changed over the years from sex and beauty to politics and more
- The impact of social media on the publishing industry
- Influencer culture and how it affects today’s teenagers
- The future of the publishing industry
Links from the Episode ๐
- Read Angel Martinez’s Vice Article about Teen Magazines
- Follow Angel Martinez on Twitter: @angxlmartinez
- Follow Angel on Instagram: @AngxlicaMartinez
How to Subscribe ๐
Want more marketing and pop culture fun in your life? The best thing you can do is subscribe to Making the Brand so you’re up to date on the latest episodes, released every Wednesday!
A Message from the Heart ๐
The Making the Brand podcast is a labor of love. If you’re a fan, I’d sincerely appreciate if you took a minute to leave a review on Apple Podcasts. Reviews are incredibly important to help me grow the show!
Prefer YouTube instead of a podcast player? Check out the full interview with Angel on my YouTube channel!
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