Our #PopChat discussion this week talked about brand collaborations, data, brand inconsistency, perfection, and more.
All questions were based on these pop culture highlights:
- Oreo is dropping Lady Gaga-themed cookies
- Spotify Wrapped: Here’s How to See Your Top Music for 2020
- This Charming Man: Why We’re Wild About Harry Styles
- People Reveals Its People of the Year
- 2020 is Satan’s Soulmate in New Match Ad from Ryan Reynold’s Maximum Effort
- Paris Hilton is Rebranding Herself During ‘One of the Most Empowering Times’ of Her Life
- Selena’s Special Genius
#PopChat Questions
Everyone who participates in #PopChat is just brilliant! Below, I’ve compiled a few answers to each question. To view the full chat, check out this Twitter moment!
Q1:
A1: This is a great way for a brand to integrate itself into pop culture.
Gaga is an icon & loves to inspire people. The messages on the millions of cookies that will be bought are a great way to engage customers while they consume something they love.
Brilliant move! #PopChat
— Anthony Yepez (@AnthonyYepez) December 4, 2020
A1: Lean into the unexpected. We can count on Oreo for limited edition flavors and we can count on Lady Gaga to do something unexpected. (FBF to that meat dress.)
It’s a perfect blend of an unexpected yet unsurprising twist. You know you have to know what that cookie tastes like
— nis like nice 🇫🇷 (@EuniceCancino) December 4, 2020
A1. This partnership with Oreo is an example in appealing to the playfulness inside all of us.
It’s the nostalgia in the Oreo brand, bringing fans back to their childhood, along with the youthful exuberance of the pink/green cookie color scheme. #PopChat
— Keith M. (@SumoFondue) December 4, 2020
Q2: In three words, describe what makes #SpotifyWrapped so special.
A3: Storytelling with data #PopChat
— Michelle King (@michellivanking) December 4, 2020
A2: Musical Personality Proof. #PopChat
— Rachel Wendte (@rkwendte) December 4, 2020
A2: Personalized time capsule. #PopChat
— Britt (@boybrandbritt) December 4, 2020
Q3: As part of his media strategy, Harry Styles keeps a low profile most of the year. His interviews are sporadic and typically coincide with a big launch. What can be the advantages of inconsistency?
A3)
Over-saturation v starvation.
If you’re always talking people won’t know when to really listen when you have something important to say.
Less isn’t more. It’s all.
— Trenton Burke (@Trenton_H_Burke) December 4, 2020
A3. Two words: variable rewards!
Just like slot machines keep people addicted in hopes of a payoff, inconsistency like this keeps us on our toes.
Psychology tells us that the anticipation of a reward can be just as delightful, if not more so, than the reward itself.#PopChat
— Vidhika Bansal (@vidhster) December 4, 2020
A3: Being on the receiving end of this, I can confirm that the element of surprise is HUGE. And it makes something as simple as a photo seem so much more special. #PopChat
— Kelsey Christine Anderson (@brandsnboybands) December 4, 2020
Q4: People magazine released their People of the Year. Who is a celebrity or leader who you feel made an impact in 2020 and how?
A4: Dolly dropping bank on producing a vaccine. #PopChat pic.twitter.com/Pfk5aLN0MS
— Joe Garrison (@JoeGGarrison) December 4, 2020
A4: Kobe Bryant. 💔 You never know the day, so make sure to love and appreciate the people around you. #PopChat
— Garrett Tumlin (@TheGTumlin) December 4, 2020
A4. Every single athlete that marched and spoke out during the #BLM movement.
Players like @KingJames and Maya Moore led the way to actual reform by pressuring advertisers, the court system, and team owners. #PopChat
— Azad Yakatally (@AYakatally) December 4, 2020
Q5: Ryan Reynolds launched a campaign for Match called “Match Made in Hell”. It featured a sneak peek of Taylor Swift’s new recording of “Love Story”. Why does everything Ryan and Taylor touch turn to gold?
A5: Ryan Reynolds will always stand out as one of those down-to-earth celebs who knows the value of appearing relatable to his fans rather than above them. That’s what we all look forward to these days! Oh and his social profiles are hilarious #popchat
— Lucas O’Keefe (@TheLucasOKeefe) December 4, 2020
A5. Exceptional storytelling and use of humour to drive awareness and consideration for brands.
It’s marketing 101 – they just do it fearlessly and unapologetically. #popchat pic.twitter.com/dCWRjSSeFi
— Rachel (@RachelsMusings) December 4, 2020
A5: I feel like they don’t just think about speaking to their audience where they already are, but being more aspirational. “How can we continue to push our brand values, personality, and humor.”
They’re not just good, they’re constantly innovating. #PopChat
— Claire Kennedy she/hers (@claireakennedy_) December 4, 2020
Q6: In an interview with Adweek, Paris Hilton said she used to portray a perfect life, but telling her true story has freed her and given her new purpose. What advice would you give to someone who tries to portray perfection online?
A7. OMG! Before social media, we had a life 😱😱😱 I liked the celebrities who were willing to sign autographs and accept a photo taken with me. But it was too long ago. Right now, I would be happy with a like or RT 🤣 #PopChat
— Teodora Ema Pirciu (@emapirciu) December 4, 2020
A6. Nobody is perfect. Our imperfection is what makes us who we are.
Be authentic always it will ease alot of pressure and expectations from people. The best thing you can be is yourself.#Popchat
— Griffin Makokha (@griffin_makokha) December 4, 2020
A6: Pobody’s Nerfect, and everyone knows that and relates to it. There’s a reason why a photo of an “epic fail” spreads farther than a “perfect selfie”.
There aren’t enough hours in the day to waste time pretending to be perfect. Embrace the chaos and imperfections. #PopChat
— falalalalalalalexandria 🎄☃️ (@notheckingheck) December 4, 2020
Q6: perfect is impossible, inauthentic, & honestly must be exhausting. Also, you’ll have a higher height to fall from. People will exacerbate any mistakes you make simply 2 bring you down a peg. Your fall from grace will be much further than one who comes off as normal #popchat
— Mimi (@SayMeTwice) December 4, 2020
Q7: A New York Times article said late singer Selena bonded with her fans by being approachable, no matter how famous she became. How do you think celebrities conveyed approachability before social media?
A7. OMG! Before social media, we had a life 😱😱😱 I liked the celebrities who were willing to sign autographs and accept a photo taken with me. But it was too long ago. Right now, I would be happy with a like or RT 🤣 #PopChat
— Teodora Ema Pirciu (@emapirciu) December 4, 2020
A7: At least in the rock world. Hanging around after the show to sign autographs and chat with fans.
I always loved the bands that weren’t too egotistical to stick around until 1am chatting with every fan and signing every shirt. #PopChat
— Joe Garrison (@JoeGGarrison) December 4, 2020
A7: Face time before facetime.
Actual in-person meet & greets. Autographs on photos. Meeting their fans & having real conversations. And don’t forget FAN CLUBS with exclusive merch.
Then you have all these stories about how amazing they are in person floating around.#PopChat pic.twitter.com/ZWkAIOHx2o
— JZ 💛 Jake Zachariah (@jzjakez) December 4, 2020
Did you miss out on #PopChat this week? Join us every Friday at 1 p.m. ET! Follow me on Twitter at @brianne2k.
Also, here’s a relevant episode of Making the Brand about Harry Styles, featuring my friend, Kelsey Christine Anderson!
