Our #PopChat discussion this week talked about Taylor Swift’s evermore, KFC + Lifetime, Crocs + Post Malone, Selena, TikTok, Tiffany Haddish, and more!

All questions were based on these pop culture highlights:


#PopChat Questions

Everyone who participates in #PopChat is just brilliant! Below, I’ve compiled a few answers to each question. To view the full chat, check out this Twitter moment!

Q1: Taylor Swift surprised her fans with the release of her second album, evermore, last night. It’s her second album in 5 months. When it comes to content creation, what is the difference between consistency vs. volume?







Q2: “Evermore” is considered the sister-album to Taylor Swift’s folklore album. The branding and cover art are similar. How do you determine when to continue a brand story or start a whole new campaign?






Q3: Crocs partnered with rapper Post Malone on their fifth special edition shoe, which sold out. When do you know if a partnership makes sense?






Q4: Lifetime announced an original mini-movie, ‘A Recipe for Seduction’. One of the characters is KFC’s Colonel Sanders, played by Mario Lopez. What should brands keep in mind when playing jokes on their audiences?






Q5: The producer of the 1997 biopic, Selena, is suing Selena’s family over their involvement in the new Netflix bioseries about her life. He claims he “owns the rights to her life story.” As content creators, do you understand his side?






Q6: Musical theater fans on TikTok started a viral trend about the Disney/Pixar film, Ratatouille. Broadway’s production company noticed and is now turning it into a real musical. What is a lesson from this?






Q7: Actress Tiffany Haddish was offered the opportunity to host a GRAMMYs pre-show, but without compensation. She turned it down.

Is working for exposure ever reasonable?






Did you miss out on #PopChat this week? Join us every Friday at 1 p.m. ET! Follow me on Twitter at @brianne2k.