Tune in to Episode #84: Apple Podcasts | Spotify | Stitcher

We’re watching TV like it’s 2002! In this episode, we delve into the world of American Idol auditions to explore the role of storytelling in the competition. From heartwarming personal anecdotes to inspiring journeys of overcoming adversity, we discover how contestants use their stories to capture the hearts and attention of both the judges and the audience. We explore how the power of storytelling can make a contestant more memorable and build a deeper connection with their audience, helping them stand out from the rest of the pack. Tune in to discover the lessons in vulnerability and storytelling that you can apply in your own life and career.

“The story is one thing. Your delivery of your story was phenomenal.”

– Lionel Riche

Making the Brand is the perfect fusion of your favorite marketing and pop culture podcast. Listen to the episode below:


Apple Podcasts | Spotify | Stitcher


In this episode, we discuss topics like:

  • American Idol auditions and the importance of storytelling
  • Personal stories that help contestants connect with the audience
  • The role of vulnerability in deepening that connection
  • How storytelling can make a contestant stand out from the competition
  • Tips for applying the lessons of storytelling in your own life and career
  • A disclaimer regarding the use of clips for critique and commentary purposes


Links from this episode

Sponsored by VNYL

This episode is sponsored by VNYL — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. Learn more at VNYL.org. 

sponsored by VNYL.org

How to Subscribe

Want more marketing and pop culture fun in your life? The best thing you can do is subscribe to Making the Brand so you’re up to date on the latest episodes, released every Wednesday! Making the Brand is sure to become your favorite marketing podcast!

A Message from the Heart 💜

The Making the Brand podcast is a labor of love. If you’re a fan, I’d sincerely appreciate if you took a minute to leave a review on Apple Podcasts. Reviews are incredibly important to help me grow the show!

Leave a Review Here ✨

Here’s why Making the Brand is everyone’s favorite marketing podcast:

“Brianne is so well researched and always knows exactly how to turn pop culture stories and topics into marketing and branding lessons! I always learn so much from her show!!

– DG

Watch Iam Tongi’s heartbreaking rendition of “Monsters” by James Blunt, which he dedicated to his father’s memory.


Related Resources about music, nostalgia, and more!

Kelly Clarkson Proves Karaoke is Your Key for Better Social Media

This Storytelling Tip Explains Why “All Too Well” is Taylor Swift’s Best Song

How to Tell Your Story: Inspired by Black Musicians Who are Part of Mine


Listen to more episodes of Making the Brand here!