make your
brand POP!

marketing lessons with a pop culture twist

What do brands and boy bands have in common?

Both have the potential to build a loyal following of superfans who will spread the love.

Whether you’re a small business owner, big corporation, or someone trying to take your passion to the next level, I’ll teach you how to convert cold leads into passionate brand ambassadors who will grow your business and remain loyal for life

The best part? I package my guidance in fun pop culture references, so you’ll never get bored learning about marketing!

Read the Blog

Every post breaks down a helpful marketing takeaway derived from our favorite things in popular culture.  

Discover Your Niche

Having trouble defining your brand’s differentiators? Download my free PDF to unlock your true potential!

Build Your Brand

Enroll in my e-course for fast access to valuable tools and resources to help your brand get noticed online.



If you want your audience to fall in love with you, you have to share content that they love! 

In my online course, Crush Your Content Calendar,  I’ll teach you how to create branded graphics and define a series of content ideas so you can consistently publish content that’s da bomb! 

knowledge bombs on the blog

Why Boomerangs are the Worst Thing to Happen to Instagram

It seems like I can’t go a Sunday morning without seeing a Boomerang of clinking mimosas on Instagram.  As much as I love mimosas, this bothers me. Look, I’m not here to rain on the basic bitch parade — if you’re on social media to have fun and cheers to...

3 Reasons You Should Want Your Brand to Get Made Fun Of

In case you missed it, Jennifer Lopez hosted Saturday Night Live this past weekend, and just like anything she does, it was epic.  Source: NBC J.Lo had a series of hysterical sketches, but one that stood out was her spoof of the boutique fitness gym, Barry’s...

What Taylor Swift’s ‘Christmas Tree Farm’ Really Symbolizes

Christmas came early! Or should I say, “Swiftmas” came early.Last night at midnight, Taylor Swift released her first Christmas song entitled "Christmas Tree Farm." (Fun fact, Taylor grew up on a Christmas tree farm in Pennsylvania.) I can just imagine the mayhem at...


I bet you didn’t know you could learn about marketing just by hearing about the latest in music, movies, celebrity gossip, and more. Each week on the Making the Brand podcast, I break down a big marketing lesson derived from our favorite moments in pop culture.

Meet Brianne

I’m a fangirl at heart, but my childhood fascination with magazines, music, and media is what inspired my career in marketing and brand development.


Whether you want to gush over the latest Backstreet Boys album, collaborate on a podcast, discuss a speaking engagement, or work together to make your brand shine, I can’t wait to hear from you! 

let’s start building your brand and finding your fans!