make your
brand POP!

marketing lessons with a pop culture twist

What do brands and boy bands have in common?

Both have the potential to build a loyal following of superfans who will spread the love.

Whether you’re a small business owner, big corporation, or someone trying to take your passion to the next level, I’ll teach you how to convert cold leads into passionate brand ambassadors who will grow your business and remain loyal for life

The best part? I package my guidance in fun pop culture references, so you’ll never get bored learning about marketing!

Read the Blog

Every post breaks down a helpful marketing takeaway derived from our favorite things in popular culture.  

Discover Your Niche

Having trouble defining your brand’s differentiators? Download my free PDF to unlock your true potential!

Build Your Brand

Enroll in my e-course for fast access to valuable tools and resources to help your brand get noticed online.



If you want your audience to fall in love with you, you have to share content that they love! 

In my online course, Crush Your Content Calendar,  I’ll teach you how to create branded graphics and define a series of content ideas so you can consistently publish content that’s da bomb! 

knowledge bombs on the blog

Every Social Media Platform Explained as a ‘Friends’ Character

Social media encompasses several different platforms that we all know and love, but for your strategy to succeed, you can’t treat them all the same. From Facebook to Instagram, Twitter to YouTube, and LinkedIn to now TikTok, each channel has their own considerations...

Designer Wins Christmas with Cash Packaging

Let's face it — cash is always a crowd-pleasing gift, but stuffing it in a boring envelope is not a fun experience neither for the gift-giver nor the recipient. But Twitter user, @TwoClawsMedia found a way to solve this problem and add even more joy to Christmas...

This Christmas Card Trend Can Help Your Marketing

When is the appropriate time in your relationship to send a family Christmas card? As Ross Geller would say, it’s a pretty big step. My husband and I love each other very much, but I’m pretty sure Christmas cards aren’t part of our holiday plans until we have...


I bet you didn’t know you could learn about marketing just by hearing about the latest in music, movies, celebrity gossip, and more. Each week on the Making the Brand podcast, I break down a big marketing lesson derived from our favorite moments in pop culture.

Meet Brianne

I’m a fangirl at heart, but my childhood fascination with magazines, music, and media is what inspired my career in marketing and brand development.


Whether you want to gush over the latest Backstreet Boys album, collaborate on a podcast, discuss a speaking engagement, or work together to make your brand shine, I can’t wait to hear from you! 

let’s start building your brand and finding your fans!