When you write your own content, focus on a specific niche so people know what to expect from you. Over time, you will become known as a subject-matter expert, and people will recognize your writing almost instantly.
Define a consistent voice.
Here’s a test: can you hear this picture?
Janice’s unpleasant cackle and nasally voice could make our our ears bleed, but they became a recognizable part of her character.
Hopefully your brand voice is a lot less annoying, but when you define it, stick to it. You have the opportunity to make your content stand out simply by how you deliver it. Establish a voice that is true to your personality.
Think about presentation.
I know Rachel and Monica get all the credit for their fashion sense, but Janice’s looks are incredibly underrated. She most notably wears bold colors and a ton of animal print.
Throughout the series, it becomes a running joke that Janice always seems to show up unexpectedly.
P.S. this is one of my favorite Chandler lines in the entire show:
The lesson here is that if you want to people to discover you online and build your brand, you have to show up consistently. Post often, engage with others, and you’ll be heard.
Remember when Chandler is desperate to get rid of Janice, so he pretends that his job is relocating him to Yemen?
Nevertheless, she persisted.
Let me set the record straight: being persistent is not the same as being annoying (except maybe in Janice’s case).
If you really want something, go after it. Build your brand and chase opportunities that interest you.
So why not send a DM to someone you admire?
Why not pitch your writing to a publication?
Why not follow up on your job application until you can’t be ignored?
You have nothing to lose and everything to gain.
What Would Janice Do?
Even though she wasn’t everyone’s cup of tea, Janice was always unapologetically herself.
Follow her lead by leaning into your personality, rather conforming to what you think the Internet might want you to be.
Build your brand that is true to you, with all of your quirks, and you’ll undoubtedly leave your mark.