Tune in to Episode #77: Apple Podcasts | Spotify | Stitcher
Did you know 43.46 MILLION vinyl albums were sold in 2022?!
In this episode, I chat with Nick Alt, the CEO and founder of VNYL — a vinyl record membership club that sends uniquely curated music just for you!
Why have we seen a huge resurgence in this music pastime? Nick says: “Vinyl is a tangible format… it’s nostalgic, it’s much more appealing, deserving of attention than just purely listening to music online.”
Hear Nick share his inspiration for starting VNYL (spoiler: it started thanks to his first job working in a record shop!), why we’re so obsessed with nostalgia, and the power of a subscription model to nurture a loyal audience for your business. We also discuss how music discovery has changed over the years, and how influencers are inspiring all of us to spin records.
Check out VNYL.org to create your unique music profile! It syncs with your Spotify account so you can discover vinyl records that fit your vibe. Use this link to get 50% off your first month of 3 records!
P.S. passionate about music? VNYL is hiring! Hear more about the opportunities around the 43:00 minute mark 👀
“When I’m listening to music on a device, I’m constantly getting distracted with a push notification or some other app that’s calling my attention and taking me out of the experience. But on vinyl, even if it’s just background, the uninterruption is so huge for me, to just have it on a physical format.”
– Nick Alt
Making the Brand is the perfect fusion of your favorite marketing and pop culture podcast. Listen to the episode below:
Apple Podcasts | Spotify | Stitcher
In this episode, we discuss topics like:
- Why we have seen a resurgence in vinyl records
- How our music discovery habits have changed over the years
- The ways vinyl records can set a vibe and boost your mood
- The impact of creators and influencers on VNYL
- The benefits of experiencing music on vinyl vs. digital streaming
- How a subscription or membership model can help you build your business and audience
Links from the episode:
- Visit VNYL’s website to get your first month at only $19.99 for 3 records curated just for you!
- Send Nick a DM to learn about job opportunities at VNYL!
- Follow @getVNYL on Twitter and Instagram
How to Subscribe
Want more marketing and pop culture fun in your life? The best thing you can do is subscribe to Making the Brand so you’re up to date on the latest episodes, released every Wednesday! Making the Brand is sure to become your favorite marketing podcast!
A Message from the Heart 💜
The Making the Brand podcast is a labor of love. If you’re a fan, I’d sincerely appreciate if you took a minute to leave a review on Apple Podcasts. Reviews are incredibly important to help me grow the show!
Here’s why Making the Brand is everyone’s favorite marketing podcast:
“You’ll always come out smarter after listening to making the brand! Brianne explains everything in an easy to understand way no matter where you are in your marketing journey. Definitely subscribe and she’ll also turn you into a Backstreet boy fan if you aren’t already!”
– Kyle
Prefer to watch this interview on YouTube instead? Check out this episode on my YouTube channel!
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