messaging, differentiation, discovery,

The Storytelling Lesson From NBC's 'This Is Us'

(Frank Micelotta/20th Century Fox Television/PictureGroup) The past few years, I’ve gotten into a pretty established TV-watching routine. Like clockwork, every weekday night you can find me on my couch watching Jeopardy! Yes, I’ve…
lizzo-brand-dna

Brands are Taking DNA Tests Thanks to Lizzo

For once, Maury Povich isn’t the only one talking about DNA tests.  Unless you live under a rock, you’ve heard the anthem every woman has been singing all summer long: “Truth Hurts” by Lizzo. The song is so popular,…
content-marketing-formula

The Fool-Proof Content Marketing Formula

In school, math was never really my thing (still isn’t!). I’ve always been the left-brained, creative type, which is how I got into content marketing. So don’t look to me to help you with the quadratic formula. But one thing I did…

MUST-SEE: A Bullied Shawn Mendes Before He Was Famous

When I’m not worshipping music by the beloved artists of 1999, I’ll occasionally listen to songs by musicians who were in diapers during that era. Today, I want to shine a light on Shawn Mendes, who was born in 1998. Shawn just posted…

Make a Name For Yourself

There’s a reason why they call it your web address! Think of your website’s URL as your home on the web. Yes, we all have our social profiles, but we don’t own those channels. For metaphor’s sake, we rent that space. That means there…

Embrace Different

In his book, Purple Cow, Seth Godin famously talks about the importance of making your brand stand out. Well, I’m going to put this idea into perspective using a different example: purple high heels.​​I bet one lie you believe about you…