Tune in to Episode #76: Apple Podcasts | Spotify | Stitcher
Every fandom has its community where they go to connect with other fans to talk about their favorite thing. If you’re a Backstreet Boys fan, you have BSB Fangirls! It is the ultimate resource for Backstreet Boys news, updates, and commentary, past and present!
In this episode, I’m chatting with Karah-Leigh Hancock, who is the owner of the BSB Fangirls community and also the author of an upcoming book celebrating BSB’s 30-year legacy. And they’re still going strong!
Karah also shares her favorite memories as a Backstreet Boys fan and how her love of the boy band landed her a job and a book deal.
Pre-order your copy here! The book drops on April 11th.
“You’re a fan regardless if you’ve done a VIP or a haven’t done a VIP. I try to make the website and community as a whole inclusive for those types of people because I’ve been there.”
– Karah-Leigh Hancock
Making the Brand is the perfect fusion of your favorite marketing and pop culture podcast. Listen to the episode below:
In this episode, we discuss topics like:
- Building community through a shared love of pop culture
- How to make people feel welcome to join your community
- The impact of online friendships
- Stigmas fangirls face
- The Backstreet Boys’ 30-year legacy
- Karah’s new book: Backstreet Boys 30-Year Anniversary Celebration
- How Karah landed a book deal thanks to her personal brand!
Links from the episode:
- Pre-order: Backstreet Boys 30-Year Anniversary Celebration by Karah-Leigh Hancock and Emilia Filogamo
- Check out BSB Fangirls
How to Subscribe
Want more marketing and pop culture fun in your life? The best thing you can do is subscribe to Making the Brand so you’re up to date on the latest episodes, released every Wednesday! Making the Brand is sure to become your favorite marketing podcast!
A Message from the Heart 💜
The Making the Brand podcast is a labor of love. If you’re a fan, I’d sincerely appreciate if you took a minute to leave a review on Apple Podcasts. Reviews are incredibly important to help me grow the show!
Here’s why Making the Brand is everyone’s favorite marketing podcast:
“As a communications professional, it’s hard to find a podcast that really inspires you and makes you want to keep listening. Especially during the dead week between Christmas and New Years. Had my pen and paper out so I could take notes. Started with the Kevin from Manscaped episode and then went to their socials to pick out what i learned. Thanks Brianne!”
Prefer to watch this interview on YouTube instead? Check out this episode on my YouTube channel!
Related Resources about the Backstreet Boys, boy bands, & More!