How to Market Yourself Like Elle Woods

MGM Last month, I returned to my alma mater, the University of Central Florida to talk about marketing and personal branding with a group of students. Of course, I had to teach them what I know the best way I know how — with pop culture…

The Secret Science Behind Red Bottom Shoes

Source: Getty In my last podcast episode of Making the Brand, my guest Gina and I talked about about what bloggers can learn from Sex and the City. One of the things we touched on was Carrie Bradshaw’s obsession with shoes, which really…

What Bloggers Can Learn from Carrie Bradshaw

Before there were bloggers, there was Carrie Bradshaw and her column in the fictitious publication, The New York Star. I like to think that Carrie’s character on Sex and the City paved the way for women to be unapologetically themselves…

Dancing With The Stars and Building Your Personal Brand

Now that The Bachelorette is over, we need to talk about Dancing With The Stars (DWTS).  I’m sure it’s no surprise that I first started watching DWTS because Nick Carter was a contestant back in 2015. Leave it to anything…

Seasonal Sales: The Pumpkin Spice Phenomenon

There’s something magical about the fall. The leaves are changing, the temperature is dropping, and football season is in full swing.  But perhaps what people most look forward to during this change of season is pumpkin flavored…

The Storytelling Lesson From NBC's 'This Is Us'

(Frank Micelotta/20th Century Fox Television/PictureGroup) The past few years, I’ve gotten into a pretty established TV-watching routine. Like clockwork, every weekday night you can find me on my couch watching Jeopardy! Yes, I’ve…

This Backstreet Boys Song Is Actually About Your Bad Marketing

It seems as if there is a song to overcome every personal obstacle — a breakup, low self-esteem, a tough workout, or even the loss of a loved one. There is inspiration in lyrics everywhere you turn. But sometimes, songs can even help…
Photo by Reisig & Taylor/NBC/NBCU Photo Bank via Getty Images

Phoebe Buffay Proves Your Email List is Your Biggest Asset

Perhaps Phoebe Buffay is the most enterprising character in Friends. With an unconventional education background, Phoebe worked some odd jobs in her career. Before becoming a masseuse, she mugged people on the street. She also had brief…
instagram-direct-messaging-social-networking

Modern Networking: How to Slide into DMs the Right Way

It was May of 2013. I was 23, single, and visiting Las Vegas for an annual girls trip. My friends and I threw on our glitziest dresses and most uncomfortable heels before heading to a nightclub at Caesar’s Palace, which had free drinks for…
lizzo-brand-dna

Brands are Taking DNA Tests Thanks to Lizzo

For once, Maury Povich isn’t the only one talking about DNA tests.  Unless you live under a rock, you’ve heard the anthem every woman has been singing all summer long: “Truth Hurts” by Lizzo. The song is so popular,…