With a simple Instagram post shared with her 190 million followers, Twitter was ablaze with chatter about the early 2000s throwback vibes, including me.
The nostalgic campaign I never knew I needed https://t.co/flvslDQAoY
— Brianne Fleming (@brianne2k) October 16, 2020
The time a fan stepped in front of Kim Kardashian to get a pic with Paris Hilton. 😂😂😂😂 pic.twitter.com/fRx0eanwt8
— Anthony Dominic (@alloveranthony) July 12, 2017
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We all know that cameras follow Kim and Paris everywhere. They built a connection with their audience by giving them a glimpse behind-the-scenes of this brilliant campaign shoot, while also sharing fun facts from their partying days.
Kim revealed that that iconic Louis Vuitton bags they were photographed with during a 2006 trip to Australia were actually empty. Kim was afraid Paris would ruin the bags, so they were just for show.
The takeaway? Let your audience behind-the-scenes so they can get to know you better.